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adidas at present proclaims the signing of Michael Penix Jr. and Rome Odunze to the model’s rising Title, Picture and Likeness (NIL) roster, marking the model’s first soccer student-athletes. Right now’s signing displays a continued dedication by adidas to supporting student-athletes and empowering the following era of athletes.
“I couldn’t be happier to be teaming up with the adidas household, I’ve been within the three stripes my total faculty profession and their assist has meant so much to me. I’m enthusiastic about this distinctive alternative to assist additional the model and I’m appreciative of their funding in my college, my teammates, and myself,” stated Heisman contender Michael Penix Jr. “adidas has proven that they’re dedicated to student-athletes throughout the nation and I’m grateful to be part of their dedication.”
In competition for the Heisman Trophy, Washington Huskies quarterback Penix Jr. is certainly one of 4 captains for this system, with 16 touchdowns and 1,999 passing yards in simply 5 video games this season. Final season, he was the nation’s (FBS) chief in passing yards per sport (357.0) and was subsequently named the Related Press Comeback Participant of the 12 months and positioned on the All-Pac-12 Second Group.
Washington Huskies large receiver Odunze joins the adidas household as certainly one of Washington’s captains, having led the Pac-12 in receiving yards final season (1,145) and incomes a spot on the All-Pac-12 First Group. Forward of the 2023 season, he was named to AP’s Preseason All-America First Group and a flurry of different preseason recognitions.
“It’s an honor to be becoming a member of the adidas household as one of many model’s first soccer NIL athletes,” stated Rome Odunze. “adidas is dedicated to empowering me to form my model and my future, and I’m wanting ahead to inspiring the following era of athletes.”
Each athletes will proudly signify the three stripes and take part in model advertising and marketing campaigns.
adidas’ partnership with the College of Washington dates again to 2019 and consists of efforts to put money into student-athletes throughout all sports activities whereas additionally creating packages that enhance illustration and visibility for a extra equitable future in sport. Penix Jr. and Odunze aren’t the primary Huskies to affix the adidas household, with softball star Kinsey Fielder becoming a member of in 2022.
Scholar-athletes at Washington are additionally capable of take part within the model’s sweeping NIL network, which launched in July 2022 as a first-of-its-kind program geared toward making a extra equitable future in sport. The adidas NIL community boasts 1000’s of lively student-athletes representing over 25 sports activities, together with a whole lot of athletes from Washington throughout 14 sports activities on campus.
“adidas has shortly proven its dedication to offering essentially the most progressive merchandise and experiences for our athletes. And now, with its management within the NIL panorama, we’re excited to see Michael and Rome signify our college as they turn into adidas’ first NIL soccer athletes,” stated Jamaal Walton, Senior Affiliate AD for Sport Administration and Strategic Initiatives on the College of Washington.
“Michael and Rome are two of essentially the most promising younger athletes within the nation proper now, and we’re thrilled to welcome them to our spectacular roster,” stated Rupert Campbell, president of adidas North America. “The U.S. has essentially the most thrilling collegiate fan and student-athlete base on this planet, and we’re proud to be doubling down in sports activities right here—together with our funding in NIL and college companions to say our place because the main sports activities model within the faculty sports activities house.”
Right now’s announcement comes amid a collection of investments by the model in its college companions and followers this fall. For the primary time ever, the adidas Originals model entered the collegiate house final month with two life-style footwear collections custom-made for college college students and followers by the Rivalry and Forum. The model additionally celebrated historical past because the College of Nebraska-Lincoln Girls’s Volleyball crew broke the attendance file for any ladies’s sporting occasion in international historical past – internet hosting 92,003 at Memorial Stadium for Volleyball Day in Nebraska.
adidas believes long-term fairness in sport begins with funding, and it stays dedicated to doing simply that by persevering with to assist its college companions and investing in student-athletes who’re shaping the way forward for sport.
About adidas
adidas is a world chief within the sporting items trade. Headquartered in Herzogenaurach/Germany, the corporate employs greater than 59,000 folks throughout the globe and generated gross sales of € 22.5 billion in 2022.
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