ORIGINALS adidas Signs University of Washington’s Michael Penix Jr., Rome Odunze as First NIL Football Athletes, Celebrates Investment in College Sports October 3, 2023
BRANDS adidas Celebrates Future of Sport with Record-Breaking Crowd in Nebraska, Signs Star Volleyball Player Lexi Rodriguez to NIL Deal August 31, 2023
NORA VASCONCELLOS adidas Skateboarding Signs First Female Rider Nora Vasconcellos – Highsnobiety February 7, 2023
FOOTWEAR To celebrate Title IX’s 50th anniversary adidas signs 15 female student-athletes to NIL deals and announces brand initiatives to push Sport forward for all July 27, 2022
MIKAELA SHIFFRIN With a 9th place finish in Beijing, Mikaela Shiffrin shows signs of bouncing back – Nation & World News February 14, 2022