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adidas and IVY PARK unveil the ultimate installment of their collaboration collectively, titled IVY PARK NOIR. A celebration of motion and materiality, the all-black capsule champions the human type, by silhouettes that epitomize energy, freedom and individuality.
The brand new vary represents a end result of the 2 manufacturers’ work collectively, combining adidas’ athletic and purposeful excellence, with IVY PARK’s signature emphasis on form, and trend-defying inventive imaginative and prescient. Utilizing a singular, black coloration palette, IVY PARK NOIR deliberately attracts focus to material, match and texture, cultivating enduring magnificence by sensual, materials play.
Contemplating all chapters of an energetic approach of life- from heat up, to chill down- the gathering elevates one’s on a regular basis pursuits by a mixture of tight and unfastened becoming kinds. Fabrications embrace luxurious embossed leather-based, uncovered mesh and lacquered latex that mix to create a fancy but subtle capsule. Standout items embrace body-con cropped prime and pant, relaxed 3-D molded knit sweatsuits, multifunctional jackets, and the IVY PARK signature jersey.
IVY PARK NOIR’s head to toe providing consists of daring and progressive footwear that re-imagines a brand new period of fashion and performance. Modern molded and debossed parts add an architectural basis to the gathering’s sneakers, whereas a chunky, over the knee boot affords utilitarian fantasy.
Designed with the inclusivity endemic to the IVY PARK model, the vary affords sizing from XXS- 3XL and value factors from $35 – $350 USD. IVY PARK NOIR can be obtainable in choose adidas shops, on-line at adidas.com/ivypark and in choose companion shops globally starting October 12, 2023.
The Marketing campaign
Drawing inspiration from the Movie Noir style, and power and dynamism of the photographers the likes of Helmut Newton and Richard Avedon, the marketing campaign lauds the essentialism of the all-black line. Elevated black and white portraits, taken towards a comfortable white gray background, are offset by a playful highlight that imbues the photographs with intrigue, and freedom. The marketing campaign, like IVY PARK, upholds fearless confidence, celebrating people who transfer by the world, unapologetic of their self-expression.
Notes to Editors
The adidas x IVY PARK NOIR assortment consists of:
- Materials and trims:
- Jersey
- Leather-based
- Mesh
- 3-D Molded Knit
- Spandex
- Twill
- Velvet
About Parkwood Leisure
Parkwood Leisure is a movie and manufacturing firm, file label, and administration agency based in 2010 by entertainer and entrepreneur Beyoncé. With workplaces in Los Angeles and New York Metropolis, the corporate homes departments in music, movie, video, stay performances and live performance manufacturing, administration, enterprise improvement, advertising and marketing, digital, inventive, philanthropy, and publicity. Below its authentic title, Parkwood Footage, the corporate launched the movie Cadillac Information (2008), during which Beyoncé starred and co-produced. The corporate has additionally launched the movies Obsessed (2009), with Beyoncé as star and govt producer, the winner of the Peabody Award for Leisure, Lemonade (2017), the Emmy®-nominated Homecoming: A Movie By Beyoncé (2019), which paperwork Beyoncé’s history-making efficiency on the Coachella Valley Music & Arts Competition in 2018, and the Emmy®-winning Black Is King (2020). Parkwood Leisure produced The Mrs. Carter Present World Tour (2013-2014), The Formation World Tour (2016), and the aforementioned “Homecoming” performances at Coachella (2018) and co-produced the ON THE RUN Tour (2014) and ON THE RUN II (2018).
About adidas Originals
Impressed by the wealthy sporting heritage of adidas – one of many world’s main sports activities manufacturers and a world designer and developer of athletic footwear and attire – adidas Originals is a life-style model based in 2001. With the adidas archive at its basis, adidas Originals continues to evolve the model’s legacy by its dedication to product innovation and its capability to filter the creativity and braveness discovered on courts and sporting arenas by the lens of up to date youth tradition. Marked by the enduring Trefoil emblem that was first utilized in 1972 and championed by people who proceed to form and outline inventive tradition, adidas Originals continues to cleared the path because the pioneering sportswear model for the road.
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