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This season, adidas and Yohji Yamamoto proceed their exploration of disruptively elevated sportswear with the newest chapter of Y-3’s Fall/Winter assortment. Drawing on a flurry of artistic juxtapositions, Y-3 returns to current a hybrid number of items that discover the idea of ‘Subverted Perform’ – because the renegade label reimagines adaptable clothes, footwear, and equipment, by way of the Japanese designer’s quintessentially avant-garde lens.
Taking cues from adidas’ legacy of boundary pushing efficiency innovation, Chapter 4 incorporates a host of dynamic, winter-ready designs. Attire highlights embrace puffers, parkas, and vests, that includes elevated metallic zips and an adjustable snap button closure which permits the wearer to regulate the garment with an asymmetrical look, in addition to a number of items which characteristic a distorted brush stroke motif that manifests in engineered throughout prints and graphic executions.
Transferring from attire to footwear, Y-3 is ready to introduce two groundbreaking silhouettes: the Y-3 GENDO and the Y-3 KYASU. Rising as the top expression of Y-3’s design philosophy, the Y-3 GENDO takes the adidas Famous person as its base after which distorts the enduring look with a completely hollowed out TPU plate. The Y-3 KYASU, in the meantime, is accessible in each a excessive and low lower execution, and serves as a brutalist exploration of minimalist footwear – with a stitched on higher and a brick like outsole. Different stand out footwear silhouettes embrace monochromatic takes on the signature Y-3 SUPERSTAR, Y-3 MARATHON TR, and Y-3 GAZELLE silhouettes.
The gathering is then rounded out by a number of winter-ready equipment together with holdall luggage, leg heaters, gloves, scarves, balaclavas, and a wearable vest bag.
Accompanying the launch of Y-3’s newest assortment is a marketing campaign that expands on the narrative established in Chapter 3 – this time shifting from Berlin’s music scene to its on a regular basis group of artists. Captured by photographer and casting director Valeria, the visuals discover the dynamic metropolis’s inherent juxtapositions, contrasting an often bleak edge with the uncooked intimacy of its artistic group. Staying true to Y-3’s identification, the solid of figures options native faces discovering their approach within the metropolis, together with painter and dancer, Cecile, sculptor and video artist, Henri, music producer, Gabriel, tattoo artist and painter, Sabi, agricultural sciences pupil, Mareline, artwork pupil, Yuuki, and DJ and music producer, Jannis.
By no means ceasing to subvert conference, Y-3’s Fall/Winter 2023 Chapter 4 assortment is accessible from October 5th on adidas.com/y-3, in Y-3 shops, and thru choose world retailers.
adidas.com/Y-3
#Y3
@adidasY3
Facebook.com/adidasy3
Credit
@adidasy3 FW23 Chapter 4
Images & Casting: @valeriaherklotz
Inventive Course: @reidjamie
Styling: @robbiespencer
Motion Director: @m.j.h.a.r.p.e.r
Make-up: @stephaniekunzmakeup
Hair: @dushan___petrovich
Manicure: @triciac.pahl
Set Design: @reebeccailse
Manufacturing: @faragoprojects
CH4 MOTION
@adidasy3 FW23 Chapter 4
Director: @stiniroehrs
Inventive Course: @reidjamie
Styling: @robbiespencer
Casting: @valeriaherklotz
Motion Director: @m.j.h.a.r.p.e.r
Make-up: @stephaniekunzmakeup
Hair: @dushan___petrovich
Manicure: @triciac.pahl
Editor: @jjh_foster @societypost.home
Sound: @staubaudio
Grade: @adamkaniowski @grainpostproduction
Manufacturing: @faragoprojects
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