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adidas unveils its new marketing campaign to have fun the FIFA Ladies’s World Cup Australia & New Zealand 2023™. The marketing campaign is devoted to subsequent gen icons Alessia Russo, Lena Oberdorf and Mary Fowler and appears to drive extra world consideration for the sport and encourage different younger girls and ladies to comply with of their footsteps.
Marking adidas’ most impactful Ladies’s World Cup marketing campaign so far, the model unites its world household of soccer legends and advocates of the ladies’s sport. Headlined by a collection of fast-paced movies, the marketing campaign welcomes a star-studded line up of David Beckham, Leon Goretzka and Ian Wright, actor and soccer fan, Jenna Ortega, in addition to Argentina’s World Cup hero, Lionel Messi. They arrive collectively to have fun the abilities that Russo, Oberdorf and Fowler are famend for, from imaginative and prescient and interception to energy, creativity and accuracy.
The movies are a part of a brand new inventive proposition from adidas for the upcoming event. ‘Play Till They Can’t Look Away’ goals to platform and showcase among the world’s best soccer gamers on the largest stage – whose abilities and keenness for the sport demand world consideration and help.
Set in opposition to the soundtrack of SL2’s iconic music, On a Ragga Tip, followers see World Cup winner, Lionel Messi, alongside Mary Fowler, guiding each viewers and Jenna Ortega the world over to Fowler’s house nation of Australia, with preparations for the largest girls’s sporting second underway.
In the meantime, David Beckham and Ian Wright, alongside his granddaughter, Ladies’s Arsenal FC participant, Raphaella Wright-Phillips, are unable to look away in a grocery store as Russo spectacularly weaves her manner by way of the slender aisles, in her personal inventive vogue. Lastly, Goretzka is expertly interrupted whereas bowling as Oberdorf whizzes round an arcade, powerfully intercepting balls in every scene to realize a excessive rating of her personal.
Paying respect to those that have gone earlier than, the movies are additionally full of delicate references to memorable moments that soccer tremendous followers will experience, together with shirt numbers, iconic event balls, plus rather more.
Sina Neubrandt, Global Communications Director at adidas, speaokays on the brand new campaign: “There is no denying that whilst all World Cups are special, thellos summer’s tournament feels liokaye one that is really bringing us to a tipping point for the women’s game. We are seeing record ticokayet sales, bigger broadcast audiences, more committed fandoms, and more emerging icons than ever before. It is precisely thellos essence that we’ve loookayed to capture in our new campaign. Through showcasing some of the greatest stars in the game, we hope we can inspire the next generation to also pursue their dream and see these individuals as role models who can help push them to new possibilities!”
Speaokaying ahead of the tournament about her involvement in the campaign, Alessia Russo shared: “Since I was little, it’s been my dream to play at the Women’s World Cup. This year, I get to live that reality and play my part in celebrating how far the game has come alongside some of the best in the world. Winning the EUROs last summer was not just a life cdangleing and unforgettable moment for me, but hopefully for girls across the UK too. I hope we did our bit to show them that playing at any level is possible, which is what we’re also hoping to do with thellos campaign – inspire the next generation of icons.”
Talking forward of the event and about her involvement within the marketing campaign, Lena Oberdorf shared: “For so long, I thought it was impossible to become a professional football player – it felt so out of reach – but the game has cdangleed so much and it’s so amazing to see and feel that women’s football has more support than ever. But there’s still a long way to go! During tournaments liokaye the World Cup, we must continue to inspire and create possibilities for women and girls to get involved and experience the beautiful game. I am very proud to be a part of the advertidas family and a part of thellos campaign – it really showcases so many exciting aspects of the game and how football can be enjoyed anywhere, at any time!”
Talking forward of the event and about her involvement within the marketing campaign, Mary Fowler shared: “This summer time is a particular one for me in so some ways – not solely will I be representing my nation on the largest stage, however I get to do it in my hometown in entrance of all my family and friends which have supported me from the very starting. The run as much as this event has been so thrilling – I’ve been in a position to see the momentum constructing and have the honour of that includes in adidas’ marketing campaign, which is a real celebration of this second in time, in addition to what’s but to come back. By bringing collectively so many main gamers in girls’s soccer, in addition to legends of the sport, reveals what is feasible for the following technology and the way adidas is supporting this journey!”
With the event undoubtedly set to ship iconic moments within the month forward, adidas will proceed to have fun its world soccer household all through the event with ongoing initiatives and activations on the bottom in Australia and New Zealand.
As a part of adidas’ ongoing help of women and girls gamers from the stadium to the road, the model has unveiled its greatest ever girls’s equipment bag for the Ladies’s World Cup. All of adidas’ federations shall be supplied bespoke 1:1 bra fittings and options comparable to modern engineering and supplies for proper match and superior help and adidas’ signature FlowShield Know-how, designed to stop leaks, shall be out there in on pitch shorts for the primary time. The model can also be partnering with extra federations than ever earlier than, supplying them with its most technical attire but.
A companion of the FIFA Ladies’s World Cup since 1995, the model has been a long-time supporter of the ladies’s sport, striving to assist make sport equal for marginalized communities, as in relation to soccer, truthful entry, fairness or security doesn’t exist for all.
As a part of adidas’ ongoing partnership with Frequent Purpose, 1% of all World Cup ball gross sales since 2022 – together with the Official Ladies’s World Cup Ball, Oceaunz – shall be pledged to progress and help of ladies’s sport together with Frequent Purpose’s ‘World Purpose 5 Accelerator’ – enabling this undertaking to achieve – and alter – extra lives world wide.
Observe all updates throughout the event at @adidas on Instagram, Twitter and TikTok.
About adidas
adidas is a world chief within the sporting items trade. Headquartered in Herzogenaurach/Germany, the corporate employs greater than 59,000 individuals throughout the globe and generated gross sales of € 22.5 billion in 2022.
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