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First launched over 50 years in the past, since its introduction in 1969, the adidas Celebrity has grow to be an icon in modern tradition – regularly serving as a platform for trailblazing artistic figures. Quick ahead over half a century, and the Trefoil is again to current a refreshed tackle the last word traditional. Designed to permit the subsequent technology of sport changers to maneuver on the velocity of tradition, the Celebrity XLG is a daring new canvas for self-expression and a instrument to interrupt free from stylistic conventions.
The unique, remixed, the up to date tackle the traditional Celebrity sneaker stays true to the silhouette’s DNA, whereas recontextualizing it for a brand new period. Designed with a daring, high-rise look, the model new Celebrity XLG includes a leather-based higher, an EVA sockliner, an elevated platform outsole, and a retooled shell-toe.
Serving to to convey the refreshed silhouette to life is a dynamic marketing campaign comprising a sequence of quick movies directed by Maria Sosa Betancor, stills captured by Javier Ruiz, and styling from Ahida Agirre. Touring via a sequence of latest ‘cores’ – Cluttercore, Cybercore, and Streetcore – the marketing campaign follows as a forged of artistic figures finds their particular person model with the Celebrity XLG as their instrument for optimistic self-expression.
A brand new tackle an icon, the adidas Originals Celebrity XLG launches globally on July 17th and is accessible on adidas.com in addition to chosen retail shops.
@adidasOriginals
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