adidas Running brings Tailored Fibre Placement Technology to the Sports Industry like no one else with the new SOLARBOOST

Herzogenaurach, Could 7, 2018 – adidas Working launches a brand-new technical efficiency silhouette for individuals who demand the perfect in efficiency, consolation and power return once they run.

Impressed by NASA engineering and designed for pure perform, the SOLARBOOST is a high-performance, light-weight operating shoe created utilizing adidas’ finest improvements. That includes pioneering data-driven Tailor-made Fibre Placement know-how which lays down fibres which function Parley materials content material, each single millimetre of the shoe is exactly stitched and constructed. The outcome – superior consolation, match and help in a light-weight kind so runners can transfer confidently at any velocity or distance.

Confidence was a key inspiration behind the brand new franchise. Figuring out that operating fans run to realize self-belief in different points of their lives, the silhouette is designed to construct this confidence in runners by equipping them with superior know-how. Within the first of its form to function adidas Runner’s group members, who’re on the centre of every thing that adidas Working does, the supporting Run To Rise marketing campaign is designed to rejoice the height in confidence and power that runners expertise once they full their run.

Drawing parallels with the development of a space-shuttle, wherein each half has a singular objective, each factor within the SOLARBOOST has been maximised for a selected performance-driven perform. Weighing solely 295g (males’s 8.5 UK), the brand new silhouette is 15g lighter than the earlier Vitality Enhance silhouette, reflecting a big discount in weight while delivering superior power return by way of BOOST know-how. Inside analysis verified by an unbiased exterior accomplice proved that the brand new adidas SOLARBOOST delivers increased power return with each stride in comparison with the not too long ago launched NIKE Epic React Flyknit.

Examined by the adidas Runners group in key cities the world over, inside a variety of temperatures and circumstances, the light-weight but sturdy mannequin options adidas’ most ground-breaking improvements, together with:

• NEW Tailor-made Fibre Placement: cutting-edge know-how makes use of Aramis knowledge to exactly lay down fibres which function Parley materials content material within the mid-foot to help the runner
• Up to date Vitality rail: a model new, light-weight symmetrical development that works with BOOST to extend stability
• Refined match counter: supportive light-weight heel development, designed to allow the free movement of the Achilles tendon in addition to a wider, extra accommodating match
• BOOST sole: a extremely responsive 85% BOOST midsole supplies superior, light-weight cushioning to energise runners from the bottom up
• Optimised Stretchweb: rubber outsole with superior grip that adapts to each runner’s foot strike by shifting in concord with enhance to supply a smoother and extra versatile experience.

Chris Ekman, Senior Product Supervisor, adidas Working, stated: “We knew it was time to problem the established order of a efficiency operating shoe. To create a light-weight, supportive and cozy silhouette for each runner, we took inspiration from the automotive and aerospace industries and found Tailor-made Fibre Placement, a precision manufacturing know-how that allowed us to sew supplies collectively extra exactly than ever earlier than. We mixed this with an up to date Vitality rail and optimised BOOST for a extra environment friendly take-off. In pioneering the usage of Tailor-made Fibre Placement inside the operating footwear business, we have been capable of engineer probably the most technical operating silhouette ever created by adidas Working.”