TENNIS adidas unveils SS24 Melbourne collection – Helping players feel cool with AIRCHILL technology January 8, 2024
RUNNING adidas Unveils Illegally Fast ADIZERO PRIME X 2 STRUNG – So Much Technology in a Running Shoe, It’s not Allowed in Elite Races September 1, 2023
RUNNING adidas Introduces SWITCH FWD – Fuelled by Forward Motion Technology, Designed for a Smooth Running Experience July 20, 2023
SPORTS adidas reveals the first FIFA World Cup™ official match ball featuring connected ball technology July 1, 2022
NOAH LYLES Did you hear the Olympics? Advanced technology brings Tokyo’s action into living rooms like never before August 17, 2021
JUVENTUS FC Bruin Sports Capital Reaches Agreement with Quadrant Private Equity To Become Co-Owner of Global Sports Technology Company: TGI Sport March 22, 2021
MO SALAH VAR: FIFA are trialling limb-tracking technology for semi-automated offside decisions March 17, 2021
