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Optical model Oakley already has a sturdy checklist {of professional} athletes it companions with: NFL stars Patrick Mahomes and Lamar Jackson, alpine skier Mikaela Shiffrin and snowboarder Chloe Kim. Now, for the primary time, a gamer is becoming a member of the roster. The Southern California-based model has introduced “Name of Obligation” champion Seth “Scump” Abner as its first esports athlete.
As a part of the partnership, Abner will put on Oakley eyewear throughout all aggressive matches and gaming livestreams, and can work with the model to innovate round future merchandise and campaigns. The deal was brokered by expertise and leisure firm UTA.
“We’re thrilled to work with [Abner] to not solely help him throughout his matches, but additionally to collaborate and innovate merchandise and campaigns that will likely be helpful to the esports group as an entire,” says Caio Amato, world chief advertising and marketing director at Oakley.
The 25-year-old gamer is an expert “Name of Obligation” participant for the Name of Obligation League workforce OpTic Chicago, owned by NRG Esports. Abner is a two-time Main League Gaming (MLG) X Video games gold medalist and gained the title of “Finest Console Participant” on the 2017 Esports Trade Awards. He’s broadly generally known as one of many world’s prime “Name of Obligation” gamers and known as “The King” by followers. His affect within the gaming world has transcended to social media the place he has greater than 2.6 million followers on YouTube, 2 million followers on Twitter, 1 million followers on Twitch, the place his streams get a mean of 8,500 views, and 515,000 followers on Instagram.
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