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Swedish esports group Ninjas in Pyjamas introduced that it has signed a brand new partnership take care of South Korean electronics maker Samsung that can span three years.
Monetary phrases weren’t disclosed.
NIP will collaborate with Samsung on growing live-streaming activations, co-branded content material, and different initiatives that promote each organizations and Samsung’s line of digital units together with good telephones and watches.
In December, the group signed a partnership deal with Premier League soccer membership, Leeds United. Beneath the phrases of that deal, NiP aligned with the membership to advertise FIFA esports.
NIP at the moment fields rosters in 4 esports: Counter-Strike: Global Offensive, Rainbow Six Siege, Valorant, and FIFA.
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