[ad_1]
For the second chapter of their Spring/Summer time 2024 assortment, adidas and Yohji Yamamoto proceed to discover the idea of Contra-Pure. Centering on a collection of delicately poised juxtapositions, the gathering highlights the tensions on the coronary heart of Y-3: sport and boundary pushing design, natural and artificial, linear perfection and pure imperfection.
For Chapter 2, Y-3 introduces a collection of dynamic attire appears with a concentrate on refined cotton twill workwear impressed clothes and reimagined sporting classics. Refined but daring overshirts, cargo pants, and tops are constructed with utility pockets and adjustable hems, whereas up to date takes on the long-lasting adidas Celebrity Tracksuit are elevated with topographical map piping. A collection of clothes impressed adidas’ Teamgeist soccer jerseys rounds out the attire assortment, with each bit bearing a digital rust print impressed by the pure means of oxidation. Accompanying the attire providing is a collection of signature equipment together with nylon backpacks, totes, and holdalls.
From attire to footwear, the second seasonal chapter performs host to an expressive collection of silhouettes as adidas efficiency Operating know-how is recontextualized via the lens of Y-3. Shifting boldly into tomorrow, Yohji Yamamoto’s tackle adidas’ pinnacle operating silhouette takes the type of the Y-3 PRIME X 2 STRUNG, whereas the Y-3 ADIOS PRO 3.0 arrives in three colorways.
From the previous, reborn, to the longer term, the Y-3 Spring/Summer time 2024 Chapter 2 assortment is then punctuated by the Y-3 WATER SLIDE, the Y-3 SANDAL, and an replace to the immediately recognizable Y-3 ITOGO which sees the silhouette’s straps swapped out for an engineered print.
Serving to to relate the launch of Y-3 Spring/Summer time 2024 Chapter 2 is a visceral marketing campaign that spotlights another mode for navigating the town: with freedom, liberation, and lightness at its core. Captured by Francis Plumber, with styling from Robbie Spencer, the placing visuals observe as freerunners navigate deftly via a metropolitan panorama with perseverance, dedication, and composure. By way of this new lens, the artificial surroundings of the town collides with the physique’s pure move, reflecting the sudden fantastic thing about the gathering’s thematic pulse – the spirit of Contra-Pure.
The Y-3 Spring/Summer time 2024 Chapter 2 can be out there at www.adidas.com/y-3
Marketing campaign Credit
Expertise
Joshua Burnertt-Blake @joshuastorror
Luke Horner @luke.phat
Jennifer Wilson @jennifer.sayaka
Isabel Salazar @isabelsalazar.okay
Workforce
Photographer Francis Plummer @fransnumber1
Stylist Robbie Spencer @robbiespencer
#Y3
[ad_2]
Source link
