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With golf’s first main championship of the yr taking place this week, adidas is highlighting the superb story {of professional} golfer Nick Dunlap and the achievements that put him on a historic street to Augusta.
The mini documentary adidas launched at the moment – “Historical past’s New Title” – dives contained in the younger phenom’s mindset and method to the game; particularly analyzing how Dunlap disarmed strain in vital moments throughout the ultimate spherical of The American Specific to attain one thing the game hadn’t seen in 33 years: successful knowledgeable match as an newbie.
Together with Nick’s commentary, the content material options unique interviews and insights from a few of those that have been with him throughout this life-changing second: Jim and Charlene Dunlap (dad and mom), Dr. Bhrett McCabe (medical and sports activities psychologist), and Hunter Hamrick (caddie). adidas additionally interviewed Golf Channel reporter Brentley Romine, who has coated a majority of Dunlap’s illustrious junior and newbie profession.
The distinctive characteristic drafts off adidas’ model marketing campaign released earlier this year that spotlights how athletes expertise and handle the load of expectation and what’s doable after they silence its impression. The marketing campaign is grounded within the perception that next-gen athletes are dropping out of sport resulting from strain felt, so the model needs to normalize the sensation to showcase the probabilities that may be achieved when all expertise the enjoyment of sport.
Along with outfitting Dunlap head-to-toe for his first look in Augusta, adidas will even be supporting extra athletes this week: Ludvig Åberg, Collin Morikawa, Nick Taylor, and Nicolai Højgaard, amongst others.
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