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Following the launch of its new international platform and artistic path in 2023, adidas Originals introduces its newest marketing campaign which continues to discover the model’s cultural legacy by paying homage to the communities which have worn the Gazelle, Samba, and Handball Spezial yesterday and at this time.
The marketing campaign shines a light-weight on three iconic silhouettes from soccer tradition – the Gazelle, the Samba, and the Handball Spezial. First designed for various sports activities, from coaching, to soccer and handball, since their inception, every basic has continued to make an affect throughout locations, cultures, and actions.
Shot and directed by Vincent Haycock, and starring Carlisle Aikens, knowledgeable skateboarder and member of the adidas Skate Group, the marketing campaign visuals champion this timeless power. A tableau of life seen by way of the story of a thousand originals, a single-take movie captures a protagonist as they make their manner by way of a avenue – alongside the way in which shining a light-weight on the individuals, communities, identities, and subcultures which have made the Trefoil their very own.
In the meantime, a collection of nonetheless photographs pays homage to the array of individuals and personalities that put on the silhouettes at this time – every styling them differently, writing new chapters for the timeless icons. Capturing the Samba, Handball Spezial, and Gazelle in quite a lot of places and contexts, the story of the marketing campaign brings to life a single shoe, worn a thousand methods.
Alongside the marketing campaign movie and imagery, adidas Originals is about to have a good time the spirit of its basic silhouettes and the individuals bringing new that means to them at this time with a bespoke digital hub showcasing person generated content material. Followers of the silhouette are invited to submit their appears by utilizing #Samba #Gazelle and #Spezial.
From sport to skate, music, and trend.
As soon as a basic, all the time a basic.
The most recent iteration of adidas Originals’ “1000 Again” marketing campaign arrives on March twenty sixth.
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