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An natural assembly of minds, this March, adidas Originals and the Montreal-based design studio, JJJJound, kick off their new collaborative partnership with two takes on the enduring Samba, crafted within the model’s Scheinfeld manufacturing unit in Germany. Impressed by shared values, the inaugural assortment sees the design studio convey its inimitable lens to one of many Trefoil’s most recognizable silhouettes.
First launched by Justin R. Saunders in 2006 as a digital temper board, for almost twenty years, JJJJound has garnered a status as tradition’s timeless tastemaker. Located in Montreal, the platform has grown right into a collaborative design studio that goals to encourage far past the design group.
In quintessential JJJJound vogue, the signature Samba sneaker receives a premium leather-based replace in two colourways – black with white stripes and white with black stripes. Greater than meets the attention, nevertheless, every pair is dutifully crafted with the best ranges of consideration to element and elevated with rigorously thought of touches together with co-branded sock liners and customized classic grasp tags. Focussing on the spirit of expertise that has come to represent the Montreal collective’s work, every pair is crafted in adidas’ Scheinfeld manufacturing unit by devoted artisans and arrives in a co-branded field with JJJJound tissue paper.
Accompanying the launch of the 2 Samba sneakers is a rigorously thought of marketing campaign that pays homage to those who have reworked the collaborative idea into actuality. Right here, a sequence of behind the scenes photographs and movies dutifully highlight the expert craftsmanship of the Scheinfeld manufacturing unit artisans.
A narrative of craft and authenticity, the primary supply from the Adidas Originals by JJJJound partnership arrives on March twenty seventh. The black colorway will probably be accessible completely on JJJJound.com, whereas the white colorway will probably be accessible on CONFIRMED and on JJJJound.com.
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