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As seen throughout Shanghai Vogue Week, Chen makes use of his creative imaginative and prescient and artistic excellence to provide us the CLOT Famous person by Edison Chen. As a recent tackle the basic adidas Originals silhouette, adidas and Edison Chen encourage us to be ourselves, effortlessly and authentically. From a group that mirrors Chen’s inventive journey, CLOT Famous person by Edison Chen is step one in bridging collectively Japanese and Western cultures. A spontaneous and easy vibe is carried from the product, all through the complete marketing campaign.
This debut from adidas Originals and Edison Chen carries the essence of basic suiting with its refined particulars and tailoring. The distinctive shell toe has been reimagined with finely crafted hand stitched ridges in premium leather-based. Up to date particulars proceed all through the midsole and outsole which characteristic a singular ripple, seen EVA wedge and an attractive leather-based welt. Refined not solely in development however shade as effectively, the CLOT Famous person by Edison Chen is out there in White with black distinction stitching and emblem element.
Together with the worldwide drop, adidas Originals and Edison Chen are releasing a corresponding marketing campaign. The marketing campaign welcomes all to step into the Home of Edison Chen, the place class is easy, heritage is honored, connection is essential, and making an attempt one thing new is part of the joys. Simply as Edison evolves from streetwear icon to cultural catalyst, the movie begins within the streets and transitions right into a speakeasy lounge the place the marketing campaign’s protagonists – Jung Woo, Chris Severn, Joyce Wrice, Brent Faiyez, and DPR Ian – function hosts, inviting the visitor on an unforgettable night time of journey. Guiding the viewer via every room from a primary individual point-of-view, the individual is revealed to be none apart from Edison himself who has assembled this zeitgeist of personalities – distinctive in background but culturally aligned – below one roof.
In your cultural journey throughout the globes, the CLOT Famous person by Edison Chen is the go-to for many who dare to be authentic.
The CLOT Famous person by Edison will likely be obtainable in-store, at choose JUICE retail areas, on-line at adidas.com/edisonchen, juicestore.com and and thru the CONFIRMED app starting February 23, 2024 and is priced at $200 USD.
adidas.com/edisonchen
@adidasOriginals
About adidas Originals:
Impressed by the wealthy sporting heritage of adidas – one of many world’s main sports activities manufacturers and a worldwide designer and developer of athletic footwear and attire – adidas Originals is a life-style model based in 2001. With the adidas archive at its basis, adidas Originals continues to evolve the model’s legacy via its dedication to product innovation and its skill to filter the creativity and braveness discovered on courts and sporting arenas via the lens of up to date youth tradition. Marked by the long-lasting Trefoil emblem that was first utilized in 1972 and championed by those who proceed to form and outline artistic tradition, adidas Originals continues to cleared the path because the pioneering sportswear model for the road.
About Edison Chen
Edison Chen is a number one cultural pressure internationally because of his all-encompassing method in the direction of style, artwork, music and extra. Since breaking out in 2000, he has starred in a few of Hong Kong’s most influential movies, in addition to constructing a profitable profession within the music business. By no means one to relaxation on his laurels on the subject of artistic expression, Edison based CLOT in 2003 as a Hong Kong-based streetwear label with the intention of bridging the East and the West via thoughtfully designed attire and items. As CLOT’s Inventive Director, Edison has crafted a uniquely recognizable aesthetic that seamlessly marries Chinese language conventional motifs with modern streetwear, within the course of partnering with esteemed worldwide manufacturers to create sold-out collaborative designs.
Underneath Edison’s tenure, CLOT has additionally spun off into CLOTTEE, a diffusion line impressed by the vitality of the newer generations, and JUICE STORE, an all-encompassing style and way of life retailer that maintains a presence in Hong Kong, Shanghai, Taipei, Guangzhou, and Los Angeles. CLOT has additionally beforehand exhibited at New York, Paris and Shanghai Vogue Week.
About CLOT®
First established in 2003, CLOT is a pioneering streetwear label and the brainchild of Edison Chen. Conceived from the will to bridge East and West via thoughtfully-designed attire and items, the model takes its Chinese language roots to a worldwide stage, modernizing, reinterpreting, and splices motifs from conventional Chinese language tradition with daring graphics, exaggerated silhouettes, and a dynamic vitality reflective of the brand new youth of Asia. CLOT has since partnered with main international manufacturers in numerous genres to create sold-out collaborations, solidifying its worldwide presence within the course of.
CLOT’s imaginative and prescient for a borderless tradition of streetwear is additional manifested in JUICE, a style and way of life retailer that expresses an all-encompassing aesthetic via its curation of attire, dwelling items, and extra. Positioned in main cities around the globe, JUICE might be present in Hong Kong, Shanghai, Guangzhou, Taipei, Taichung, Los Angeles, and on-line.
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