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The spirit of Y-3 Fall/Winter 2018 is glimpsed in graphic slogans, like “Y Don’t You Name Adidas?” and “Good to Meet You,” which can be emblazoned throughout the gathering. They pay tribute to the fateful name that Yohji Yamamoto made to adidas 16 years in the past, a transfer that set into movement their enduring partnership. Reflecting on these origins, the collaborators reaffirm Y-3’s dedication to craftsmanship, innovation, and custom, by which the core of adidas melds with Yamamoto signatures in attire, footwear, and equipment. On the similar time, the seasonal model marketing campaign proposes a brand new, trendy context for the sport-style model.
In Chapter 02 of the marketing campaign, photographer Angelo Pennetta captures fashions on the perimeters of Los Angeles, the place the economic merges with the pure. The varied group unexpectedly poses carrying XXL outerwear and simple separates in placing shades of burnt orange and rust crimson. Stylist Carlos Nazario provides the gathering an ease and an angle that befits every of the characters portrayed. As with Chapter 01, Y-3 presents the marketing campaign editorial-style, every {photograph} serves as a definite impression of the season.
The seems to be featured in Chapter 2 mix Yamamoto signatures, like tailoring, layering, and quantity, with youthful avenue parts, similar to hoodies, flight jackets, and powerful graphic play. Outerwear goes boldly outsized with voluminous parkas, down jackets, padded coats, and blousons, every paired with cropped large pants and quilted trousers, lengthy johns, and observe pants. The season’s stand-out all-over-print—a floral camouflage in tones of tan and blush—seems on cropped hoodies, quilted sweaters, reversible bombers, and even backpacks.
This season’s footwear leverages probably the most forward-thinking adidas applied sciences. The streamlined Adizero Runner pairs trendy, neoprene-and-mesh uppers with responsive BOOST ™ cushioning. Impressed by a modern basketball look, the slim midcut Bashyo II options an elevated mixture of canvas, leather-based, and suede with a traditional rubber toe cap. Lastly, the BYW Bball, previewed earlier this yr in Y-3’s James Harden-inspired capsule assortment, returns in daring new colorways. The shoe updates its iconic 90’s–impressed silhouette with BOOST ™cushioning for a way of intuitive movement that acts as a pure extension of the wearer’s each step.
The Fall/Winter 2018 assortment is accessible now at Y-3 flagship shops, Y-3.com, and choose retailers worldwide.
Fb.com/adidasy3
Marketing campaign Credit:
Inventive Path: PL Studio
Pictures: Angelo Pennetta
Styling: Carlos Nazario
Hair: Shingo Shibata
Make-up: Susie Sobol
Set Design: Alice Kirkpatrick
DOP: Terence Connors
Video: Pundersons Gardens
Casting: Henry Thomas
Manufacturing: Pony Tasks
Fashions: Mahany Pery, Cheikh Tall, Unia Pakhomova, Emilio Velasquez, Zachary Hunt
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