adidas Introduces New Super-Foam for Everyday Runners with the Revamped Supernova Franchise

• Designed to re-define the requirements of consolation, new options embody a totally redesigned higher, a super-foam Dreamstrike+ midsole and Help Rod System to ship most consolation and cushioning
• adidas examine wanting into the wants and calls for of the on a regular basis runner highlights consolation as one of many prime priorities when choosing a working shoe
• SUPERNOVA RISE is accessible globally to buy from December 1, 2023, solely through chosen retail companions, with the introduction of SUPERNOVA SOLUTION and SUPERNOVA STRIDE – and wider distribution – ranging from February 22, 2024

In the present day, adidas reveals the reimagined SUPERNOVA franchise with the primary of three new silhouettes – SUPERNOVA RISE. Launching in a ladies’s and males’s particular final, the brand new working shoe is designed to ship most consolation and assist on a regular basis runners be distraction-free.

All through the event course of, the Product and Design groups tapped into analysis carried out by adidas_^[1] with 1,300 feminine runners, which revealed consolation as probably the most necessary standards for on a regular basis runners when choosing a working shoe.

Constructed from these insights and years of expertise garnered by way of delivering efficiency trainers for athletes of all ranges, the adidas Product crew assessed cutting-edge know-how inside different adidas Operating franchises – and the way these will be transferred to the brand new SUPERNOVA silhouettes. The consequence sees the introduction of Dreamstrike+, a brand new midsole foam which takes inspiration from LIGHTSTRIKE PRO – the midsole materials utilized throughout the record-breaking ADIZERO franchise – however with an up to date formulation to supply unparalleled consolation and cushioning. To supply runners with a tailor-made consolation providing suited to their very own wants, the fabric varieties the whole thing of the midsole on SUPERNOVA RISE and SUPERNOVA SOLUTION, while on the SUPERNOVA STRIDE mannequin, it’s positioned within the forefoot area alongside an EVA compound midsole.

JT Newcomb, Class Director, adidas Operating Footwear, stated: 

We’re very excited to introduce a very new chapter of the Supernova franchise – our on a regular basis trainers. The driving motivation behind revamping the Supernova was to allow extra individuals to run, extra of the time. Once we listened to what was necessary to the on a regular basis working neighborhood it was consolation that stood out and we’ve centered our efforts on creating a spread of footwear that ship that profit in a method we’re certain all runners will love.

Within the SUPERNOVA RISE and SUPERNOVA SOLUTION fashions, the Dreamstrike+ midsole is complemented by a Help Rod System. Impressed by the physiology of the foot in movement, this new know-how is embedded within the outsole to grant harmonized assist and transition, in addition to stability the place it’s wanted. The Help Rod System in SUPERNOVA SOLUTION barely differs from that featured within the SUPERNOVA RISE, with the 2 center rods splinted collectively to supply further assist for runners who search it. With each applied sciences working in tandem, Dreamstrike+ and the Help Rod System present runners with a cushty, but well-supported working expertise.

Different key product options embody a Consolation Heel Match, which makes use of a mix of cushioning foam and gentle textile designed for max consolation and assist. Whereas the engineered sandwich mesh and expertly crafted particulars be certain that all runners’ wants are accommodated. 

For the colorway of the SUPERNOVA RISE, the adidas Design crew – impressed by nature and the vitality of bioluminescence – chosen a darkish base of Black and Aurora with Semi-Inexperienced Spark detailing. The Supernova Rise is priced at €150 / $140, and shall be obtainable for buy from December 1, 2023. The SUPERNOVA SOLUTION and SUPERNOVA STRIDE shall be launched ranging from February 22, 2024.

For additional data, please go to adidas.com/running-shoes or comply with the dialog on Instagram and Twitter utilizing #adidassupernova and @adidasrunning.

ABOUT ADIDAS 

adidas is a world chief within the sporting items trade. Headquartered in Herzogenaurach/Germany, the corporate employs greater than 59,000 individuals throughout the globe and generated gross sales of € 22.5 billion in 2022.