adidas celebrates the love of Football with ‘FUSSBALLLIEBE’

• The FUSSBALLLIEBE Official Match Ball shall be used all through the UEFA EURO 2024^TM match in Germany
• The ball’s design is impressed by the enjoyment of soccer and the power of the match, and has been engineered with improved deboss grooves for better precision in play
• That is the primary Official Match Ball produced for the UEFA European Soccer Championship^TM match that includes adidas Linked Ball Expertise, enabling match officers to make correct selections quicker
• The FUSSBALLLIEBE Official Match Ball is offered  to buy in the present day in adidas retail and chosen retailers, and on-line at adidas.com, with 1% of web gross sales contributed in direction of Frequent Purpose.  

Right now, adidas unveils the brand new FUSSBALLLIEBE Official Match Ball for UEFA EURO 2024^TM. FUSSBALLLIEBE, which means ‘love of soccer’ will carry Linked Ball Expertise to the UEFA European Soccer Championship^TM for the primary time.

FUSSBALLLIEBE is specifically engineered for better accuracy in play. Its PRECISIONSHELL 20-piece panel form and strategically positioned deboss grooves on the ball’s outer shell have been meticulously researched and examined each within the lab and on pitch to regulate the airflow over the ball for max precision. The outer shell is supported by the groundbreaking CTR-CORE throughout the ball, that’s designed for accuracy and consistency, supporting quick, exact play with most form and air retention.

The design of FUSSBALLLIEBE represents the motion of the ball and the power of the sport by way of distinguished black wing shapes accentuated with vibrant edges, curves and dots. Using daring crimson, blue, inexperienced and orange celebrates each the vibrance that the competing nations carry to the match and the pure simplicity of soccer that pulls a lot love from followers all over the world. Illustrations of every of the match’s stadiums seem on the ball alongside the identify of every host metropolis.

For the primary time on the UEFA European Soccer Championship^TM, the Official Match Ball will characteristic adidas Linked Ball Expertise – which sends exact ball knowledge to video match officers in actual time. Combining participant place knowledge with AI, the innovation contributes to UEFA’s semi-automated offside expertise and shall be key to supporting quicker in match selections. Developed in shut collaboration with Kinexon, adidas Linked Ball Expertise may assist VAR officers to establish each particular person contact of the ball, decreasing time spent resolving handball and penalty incidents.

FUSSBALLLIEBE options:

• ADIDAS CONNECTED BALL TECHNOLOGY– A Suspension System within the heart of the ball hosts and stabilizes a 500Hz inertial measurement unit (IMU) movement sensor, offering unprecedented perception into each factor of the motion of the ball. The sensor is powered by a chargeable battery, which will be charged by induction

• CTR-CORE – a groundbreaking core throughout the ball that’s tuned for accuracy and consistency, supporting quick, exact play with most form and air retention. The core consists of two elements a zero-waste bladder containing renewable, pure rubber and the carcass made out of a double patched PES cloth giving the bladder its energy and form

• PRECISIONSHELL– The ball’s polyurethane (PU) pores and skin options micro and macro textures and a 20-piece panel form, enhancing aerodynamics
   
• SUSTAINABLE BIO-BASED MATERIALS – In addition to utilizing recycled polyester and water-based ink, FUSSBALLLIEBE is made out of extra bio-based substances than any earlier adidas Official Match Ball. Every layer of the ball has been adjusted to incorporate supplies reminiscent of corn fibres, sugar cane, wooden pulp and rubber, with out impacting its efficiency

Sam Useful, VP Product and Design, adidas Soccer, mentioned: “When designing this Official Match Ball, we have been impressed by the power and variety of the match and the love that Europe has for soccer. With that in thoughts, we hope FUSSBALLLIEBE will carry pleasure wherever it’s kicked.”

“Bringing our Linked Ball Expertise to UEFA EURO 2024^TM is a watershed second within the historical past of the match, and a results of our dedication to groundbreaking innovation that improves the expertise for match officers, gamers and followers”

Zvonimir Boban, UEFA Technical Director and Chief of Soccer, mentioned:  “The UEFA European Soccer Championship stands as the head of nationwide workforce competitors in Europe, and we’re dedicated to making sure that each facet, from the venues to the gear, upholds the very best requirements of high quality and efficiency. We’re, as all the time, assured that adidas’ FUSSBALLLIEBE will mark one other stride in our shared dedication to excellence.”

FUSSBALLLIEBE is formally unveiled in the present day at a particular occasion in entrance of the Olympic Stadium in Berlin, kicking off 5 days of exercise on website to have a good time the love for soccer – together with appearances from previous UEFA EURO legends and present icons, freestyle battles and alternatives for followers to attempt the ball out themselves.

From November 16^th adidas will unfold the enjoyment of the brand new FUSSBALLLIEBE within the 9 different UEFA EURO 2024^TM host cities with a roadshow that includes pop-up, inner-city soccer pitches and ball giveaways. Every host metropolis will obtain 900 further balls to donate regionally to varsities, soccer golf equipment and different worthy initiatives.

Adidas continues its dedication to contribute 1% of all international web gross sales from adidas footballs in direction of Frequent Purpose, supporting initiatives that drive lasting social change for under-served communities, serving to to create a greater and extra inclusive future by way of soccer.

FUSSBALLLIEBE – the Official Match Ball of UEFA EURO 2024^TM – with its adidas Linked Ball Expertise, shall be utilized in all the match’s 51 matches, ranging from the primary match on 14^th June.

Priced at €150, the FUSSBALLLIEBE Official Match Ball is offered to buy in the present day in adidas retail and chosen retailers, and on-line at adidas.com.

The Official Match Ball with the adidas Linked Ball Expertise won’t be commercialized or accessible in retail.

For additional info please go to adidas.com or observe @adidasfootball on Instagram or Twitter to hitch the dialog.