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adidas and Yohji Yamamoto return to current certainly one of Y-3’s most modern and daring silhouettes up to now – the Y-3 GENDO. Experimenting with the Japanese idea of “Ma” – or helpful empty house – the progressive sneaker takes a totally hollowed out TPU plate, first created by the adidas innovation workforce as a efficiency midsole, and combines it with the long-lasting Famous person. The consequence: an expressive, dynamic, type that emerges as the top expression of the collision between Yohji and the Three Stripes.
First unveiled on the runway throughout Yohji Yamamoto’s presentation at Paris Vogue Week, in June 2022, the Y-3 GENDO marked the primary time a Y-3 silhouette was introduced as a part of the Japanese designer’s mainline present.
Boldly experimenting with the concept of destructive house and elevation, the progressive silhouette itself encompasses a totally hollowed out onerous polymer plate and a premium leather-based higher. Bringing adidas’ archive to the fore, the Y-3 GENDO Famous person combines the futuristic midsole plate with a one-to-one Famous person higher, whereas the Y-3 GENDO ProModel encompasses a high-top Professional Mannequin higher and swaps out a extra standard lacing system for an expressive zip closure.
Arriving from October 21st, the Y-3 GENDO ProModel and the Y-3 GENDO Famous person can be found globally at adidas.com/y-3, on CONFIRMED, in retailer, and thru choose retailers.
adidas.com/Y-3
#Y3
@adidasY3
Facebook.com/adidasy3
@adidasy3 Footwear Marketing campaign
Images: @oscarfosterkane
Set Design: @phoebe_shakespeare
Produced by: @faragoproject
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