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For over 20 years, the partnership between adidas and Yohji Yamamoto has continued to pioneer a trailblazing method to avant-garde sportswear. In Fall/Winter 2023, Y-3 returns to current the third chapter of its 12 months lengthy exploratory narrative – with the subversive label taking athletic iconography, silhouettes, and supplies and recontextualising them by by the lens of Yohji Yamamoto’s renegade design imaginative and prescient.
Impressed by adidas’ inimitable sporting legacy, Chapter 3’s attire assortment sees Y-3 evolve the collegiate motifs of earlier seasons, for a wholly new context. Drawing on classic varsity model lettering, an array of graphics are utilized to jackets, t-shirts, and hoodies, in kettle sew embroidery, chenille patches, puff prints, and engineered knits. A curated providing of quilted items, with cutlines impressed by the adidas Originals Aloxe tracksuit, completes the attire highlights with a choice of jackets, vests, skirts, and pants.
The footwear, in the meantime, stays true to the conceptual impetus with the Y-3 CENTENNIAL HI and Y-3 CENTENNIAL LO which reimagine a quintessential athletic footwear silhouette, in elevated materials make-ups. The gathering additionally contains a continuation of the label’s exploration of signature adidas Originals archival silhouettes with up to date takes on the Y-3 SUPERSTAR, Y-3 MARATHON TR, and Y-3 GAZELLE.
The gathering is then rounded out by a number of daring equipment together with elevated totes, fitness center luggage, backpacks, physique luggage, knit beanies, caps, and extra.
Having traversed Yohji Yamamoto’s homeland of Japan for the model’s Spring/Summer season 2023 campaigns, the seasonal story journeys to adidas’ mom nation of Germany, to seize Berlin’s distinctive, energetic, and prolific inventive group. Shot by native photographer, Lengua, and movement director Thyago Sainte, the stills, transferring pictures, and quick movie highlight an enigmatic forged of musical figures that decision Berlin house in personally resonant places. Without delay intimate and uncooked, the marketing campaign options the genre-bending Nigerian-born producer, singer and songwriter, LA Timpa, the cult British musician, rapper, and producer, Tough, the eclectic DJ and experimental musician, Cell Woman, the Korean producer and DJ, Tobias aka Why Be, the trailblazing artist, designer, and musician Invoice Kouligas, and the formidable DJ duo and co-founders of Kontinuum Productions, Dimitra and Soraya.
Channeling a brand new imaginative and prescient for sporting impressed design, Y-3 Fall/Winter 2023 Chapter 3 is accessible from August 1st on adidas.com/y-3, in Y-3 shops, and thru choose world retailers.
adidas.com/Y-3
#Y3
@adidasY3
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