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adidas and IVY PARK announce their collaborative swim and way of life assortment: IVY PARADISE. The all-inclusive capsule pays homage to disco period nightclubs with a beachy, summer season aptitude. Stuffed with sequined silhouettes, lush velvet supplies, and iconic IVY PARK Monogram prints IVY PARADISE is that this summer season’s trend must-have.
IVY PARADISE pushes the boundaries of athleisure and luxurious by coupling daring sensuality with luxurious, sturdy materials. It takes swimwear from the sandy seas and onto the dance flooring with versatility, consolation, and elegance.
This rigorously curated capsule of cover-ups, swimwear, and equipment is designed for each physique and event. Sing your coronary heart out at a music competition in a crop prime or quick set paired with a COZY pink sequin jacket for a shining end. Later, shed the crystal mesh sarong wrap for an evening swim in a reversible IVY PARK monogram bikini. Lastly, finish the day dancing till daybreak, as you shimmer into the evening.
The gathering’s inclusive sizing ranges from 3XS – 4XL with value factors starting from $35 – $350 USD. The road is offered in adidas shops and on-line at adidas.com/ivy park on June 23rd and in choose associate shops, globally.
The Marketing campaign
IVY PARADISE is a daring and defiant escape by trend. The long-lasting IVY PARK Monogram finds subversive, summer season aptitude in sequins, mesh, and luxurious velvets. It’s daring and assured in its versatility, whether or not splashing by the ocean’s waves or gliding by a sea of our bodies on the disco. Made with brave self-expression in thoughts, IVY PARADISE is the rebirth of private fashion, freedom, and enjoyable in the summertime solar.
The Assortment
The gathering is daring, assured, and attractive. It pairs the enduring IVY PARK monogram with sequins, fringe, and mesh in Cozy Pink, discovering that good area of interest between fashionable trend and the times of disco’s previous.
Notes to Editors
The adidas x IVY PARK Ivy Paradise assortment consists of:
- Materials & trims:
- Fringe
- Mesh
- Spandex
- Sequin
- Rhinestones
- Velvet
- Colorways:
- Brown Monogram
- Brown Monogram Multi
- Darkish/Brown Cream
- Cozy Pink
- Mesa
- 31 Swim Types
- 8 Equipment
- Inclusive Sizing: 3XS – 4XL
About Parkwood Leisure
Parkwood Leisure is a movie and manufacturing firm, report label, and administration agency based in 2010 by entertainer and entrepreneur Beyoncé. With places of work in Los Angeles and New York Metropolis, the corporate homes departments in music, movie, video, reside performances and live performance manufacturing, administration, enterprise growth, advertising, digital, artistic, philanthropy, and publicity. Below its unique identify, Parkwood Footage, the corporate launched the movie Cadillac Information (2008), by which Beyoncé starred and co-produced. The corporate has additionally launched the movies Obsessed (2009), with Beyoncé as star and government producer, the winner of the Peabody Award for Leisure, Lemonade (2017), the Emmy®-nominated Homecoming: A Movie By Beyoncé (2019), which paperwork Beyoncé’s history-making efficiency on the Coachella Valley Music & Arts Pageant in 2018, and the Emmy®-winning Black Is King (2020). Parkwood Leisure produced The Mrs. Carter Present World Tour (2013-2014), The Formation World Tour (2016), and the aforementioned “Homecoming” performances at Coachella (2018) and co-produced the ON THE RUN Tour (2014) and ON THE RUN II (2018).
About adidas Originals
Impressed by the wealthy sporting heritage of adidas – one of the world’s main sports activities manufacturers and a world designer and developer of athletic footwear and attire – adidas Originals is a life-style model based in 2001. With the adidas archive at its basis, adidas Originals continues to evolve the model’s legacy by its dedication to product innovation and its skill to filter the creativity and braveness discovered on courts and sporting arenas by the lens of up to date youth tradition. Marked by the enduring Trefoil brand that was first utilized in 1972 and championed by people who proceed to form and outline artistic tradition, adidas Originals continues to cleared the path because the pioneering sportswear model for the road.
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