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- That includes the most recent adidas know-how and innovation, the ADIZERO BOSTON 12 gives that race day feeling in coaching runs, while the ADIZERO ADIOS 8 is constructed for pace on race day
- Developed with and for elite runners, the ADIZERO BOSTON 12 was examined throughout 19 periods with adidas’ skilled athletes in Kenya
- The ADIZERO BOSTON 12 will probably be available for purchase globally from June 1, 2023 and the ADIZERO ADIOS 8 will probably be out there from June 15, 2023 by way of the adidas app, online and in shops
Immediately, adidas introduces the ADIZERO BOSTON 12 and ADIZERO ADIOS 8 – the most recent additions to its award successful ADIZERO franchise. Each sneakers have an extended historical past of serving the totally different wants of adidas’ quick working neighborhood, having initially launched in 1982 and 2008 respectively. Haile Gebrselassie broke his personal Marathon World Document sporting the ADIOS 1 in 2008, whereas the BOSTON is now on its 12th iteration.
A testomony to adidas’ continued dedication to push the boundaries of innovation ahead, the BOSTON 12 was examined throughout 19 periods with its professional athletes in Kenya, together with Peres Jepchirchir, Abel Kipchumba and Angela Tanui. The distinctive insights obtained throughout these periods had been leveraged all through the event course of to make sure this shoe would finest serve the wants of adidas’ bold working neighborhood.
The result’s the ADIZERO BOSTON 12, which is designed to provide runners the race feeling on quick coaching runs, with high-performance know-how inside a coaching shoe. Additionally becoming a member of the ADIZERO franchise is the ADIZERO ADIOS 8 – a racing allrounder that, due to its light-weight design together with a low profile and responsive midsole, presents runners a direct and snappy feeling in races and pace exercises.
Charlotte Heidmann, Senior International Product Supervisor, Operating Footwear at adidas commented: “At adidas, we work with a few of the most profitable elite athletes on the planet. So listening carefully to them and implementing their invaluable suggestions is a vital a part of the event course of of recent merchandise. Our newest spherical of athlete testing led to the ADIZERO BOSTON 12 changing into an much more highly effective accomplice for speedwork and tempo runs. In the meantime, we’ve additionally created the ADIZERO ADIOS 8 which is softer and lighter than earlier iterations.”
TRAIN TO RACE WITH THE ADIZERO BOSTON 12
Taking runners from coaching to race day, the ADIZERO BOSTON 12 is a light-weight, quick and cushioned coaching shoe, that includes a variety of technological updates together with:
- ENGINEERED MESH – Serving to runners tackle their tempo coaching runs with a breathable match. Expertise the focused assist of engineered key zones that present each midfoot lockdown and forefoot flexibility.
- ENERGY RODS 2.0 – Really feel high-performance midsole stiffness with the glass-fiber infused ENERGY RODS 2.0. A holistic system designed for a seamless transition from heel to toe, bringing race-day efficiency to high-speed coaching runs.
- LIGHTSTRIKE PRO + LIGHTSTRIKE 2.0 – A layered midsole development consisting of adidas’ high-performance foam, LIGHTSTRIKE PRO, and the all-new LIGHTSTRIKE 2.0 is engineered to ship a cushioned and dynamic trip. The Continental™ outsole gives superior grip in probably the most demanding circumstances.
- MADE IN PART WITH RECYCLED MATERIALS – Made with at the least 50% recycled supplies within the higher, this product represents simply certainly one of adidas’ options to assist Finish Plastic Waste.
RACE TO WIN WITH THE ADIZERO ADIOS 8
In the case of race day, the brand new ADIZERO ADIOS 8 is a purpose-built racing shoe designed to assist runners obtain their finest instances. New tech options of the mannequin embody:
- LIGHTWEIGHT MESH UPPER – The all-new higher development of the Adios 8 is stripped again, making it the lightest Adios ever. With the brand new micro-fit sample, the shoe nonetheless locks runners in throughout high-speed races.
- ENERGYTORSION ROD 2.0 – The up to date ENERGYTORSION ROD 2.0 is embedded within the midsole and encompasses a new third rod that runs from the midfoot to the forefoot for a handy guide a rough toe-off.
- LIGHTSTRIKE PRO + LIGHTSTRIKE 2.0 – Expertise an enhanced low-stack midsole development. That includes adidas’ LIGHTSTRIKE PRO foam within the forefoot and the all-new LIGHTSTRIKE 2.0 within the heel and midfoot space. This mix provides runners a cushioned touchdown and a dynamic spring feeling. Continental™ rubber on the outsole gives superior grip in all street racing circumstances.
- MADE IN PART WITH RECYCLED MATERIALS – Made with at the least 50% recycled supplies within the higher, this product represents simply certainly one of adidas’ options to assist Finish Plastic Waste.
Reigning Olympic Champion and two-time world main marathon winner Peres Jepchirchir, stated: “Working collaboratively with adidas all through the event of a brand new coaching or racing shoe is a vital expertise for me as an athlete. It provides me a novel alternative to share my expertise and suggestions and seeing how that shapes the designs makes me really feel like I’ve footwear customized for me and tailor-made for my wants. Testing the brand new ADIZERO BOSTON 12 was an amazing expertise – they had been actually put via their paces!”
The brand new ADIZERO BOSTON 12 – launching in a Lucid Lemon colorway with Core Black accents for males, and a Surprise Blue colorway with Lucid Lemon accents for ladies – will price €160 / $160. The brand new ADIZERO ADIOS 8 – launching in a Surprise Blue colorway with Lucid Lemon and Lucid Pink accents – will price €130 / $130.
The ADIZERO BOSTON 12 will probably be available for purchase globally from June 1, 2023 and the ADIZERO ADIOS 8 from June 15, 2023 by way of the adidas app, online and in shops.
To seek out out extra, please go to: https://www.adidas.com/us/women-running-shoes. Observe the dialog on Instagram, Fb and Twitter utilizing #ADIZEROBOSTON12, #ADIZEROADIOS8 and @adidasrunning.
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