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- The 51-piece assortment fuses gorgeous nature pictures with high-performance outside put on
- That is the primary drop from a multi-season collaboration between adidas TERREX, the main world outside model and Nationwide Geographic – identified globally for its legacy of exploration and storytelling
- Out there from 27th April, on adidas.com, on the adidas app and in chosen retail – solely for adiClub members
At this time, adidas TERREX pronounces a multi-season collaboration with Nationwide Geographic, during which these two leaders in outside journey will launch high-performance outside put on. The partnership is fashioned upon a shared appreciation of nature, and the foundational want for people to connect with the world round them.
The inaugural assortment is constructed to have a good time the position of pictures within the tradition of outside sport – as well-equipped hikers flip their capability to discover extra locations, and spirit of journey, into gorgeous content material.
To have a good time this relationship, designers at adidas TERREX combed the Nationwide Geographic pictures archives for gorgeous stills of a number of the most distant but shifting places on earth, built-in in distinctive throughout prints in a daring new climbing assortment. All items are unified by Nationwide Geographic’s iconic yellow icon.
Nadia Svensson, Senior Product Director BU Outside stated,
Nature is particular past phrases. It permits us to turn into extra impressed, extra current, extra aware, extra human. When in these locations we’re compelled to seize it via pictures, to try to evoke the feelings of a spot after we can’t bodily be there. This collaboration celebrates nature via stunning pictures — summary vibrant ecosystems advised from above — revealing unbelievable tales in regards to the Earth. It’s born from, and constructed for, exploration of the pure world round us.
Locations celebrated within the assortment embody a snow-covered sandstone monocline in Comb Ridge, Utah, a 120-mile-long, north to south stretch that defines the State’s crimson rock panorama, in addition to textured portraits of shale, – captured on the coast of Norway’s northernmost county – highlighting the sedimentary rock’s distinctive formations.
The 51-piece assortment consists of ladies’s, males’s, and gender-neutral choices – all constructed to equip the wearer in multi-terrain environments.
- A hero a part of the gathering is the RAIN.RDY Jacket; a 2.5L waterproof and seam-sealed outer garment constructed to facilitate epic adventures. The boys’s jacket encompasses a daring print of the shell formations within the Porsanger Peninsula, Norway, whereas the ladies’s is impressed by stills of White Sands Nationwide Park in New Mexico. It additionally comes with sensible design options together with simply accessible pockets, pre-shaped sleeves for added safety, harness-compatible pockets, and a stowaway hood with a wire brim for improved protection from the rain – that will also be simply stashed when the temperature adjustments. Moreover, it encompasses a daring new brand design that alternates between TERREX and Nationwide Geographic from completely different views, has a reflective tape on the again and is made partially with recycled supplies. That is simply one of many methods adidas is rethinking its supplies, as it really works in the direction of changing virgin polyester with recycled polyester wherever attainable from 2024.
- A daring lengthy sleeve shirt combines a classy drop hem and light-weight match for simple motion on the go. It’s completed with the daring Nationwide Geographic yellow icon and reflective particulars.
- The TERREX Swift R3 GORE-TEX Mountain climbing sneakers provide the height mixture of a light-weight development and cushioning as seen in path trainers with the soundness of a climbing boot. Completed in a print impressed by a surprising aerial shot of Earth, the climbing sneakers include a GORE-TEX lining and membrane seal so water is saved out, and a Continental™ Rubber outsole for optimum grip in moist or dry circumstances.
- The WIND.RDY: GET SHELTERED Jacket, with wind-resistant know-how and a water repellent ripstop cloth, permits explorers to really feel protected and assured in lots of climate circumstances. The boys’s and ladies’s variations include daring prints impressed by pictures together with that of sandstone and snow at Comb Ridge, Utah. Sensible design options together with a bungee-cord enabled adjustable hem, a light-weight cloth and reflective particulars. Moreover, it encompasses a daring new lenticular brand design that alternates between Terrex and Nationwide Geographic from completely different views – and is made partially with recycled supplies.
Yulia Boyle, VP of Worldwide Media and Licensing for Nationwide Geographic stated, “Our storytellers and photographers spend a lot time within the discipline, typically braving the weather, to convey to life the fantastic thing about our world and share its surprise with audiences across the globe. We hope that folks will really feel impressed by these stunning and sensible collections and be inspired to get outdoors in comparable methods.”
The product can be out there solely to adiClub members as a part of Member’s Week on adidas.com from 27th April.
About adidas
adidas is a world chief within the sporting items business. Headquartered in Herzogenaurach/Germany, the corporate employs greater than 61,000 folks throughout the globe and generated gross sales of €21.2 billion in 2021.
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