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As adidas and Yohji Yamamoto usher in a brand new period of their industry-defining partnership, Y-3 returns to current its newest seasonal providing. Defiantly projecting a definite imaginative and prescient of tomorrow, for Spring/Summer time 2023 Chapter 2 the model continues its lineage of renegade dynamism, boldly exploring the idea of “Technical Effortlessness”. Recontextualizing its personal signature archetypes, Y-3 subversively reimagines an array of clothes, footwear, and equipment with extremely useful particulars and silhouettes.
Impressed by the Japanese designer’s personal legacy of utilitarian workwear clothes, Chapter 2 sees Y-3 revisit two core tenets of the model’s quintessential arsenal: outside prepared design and useful detailing. Yohji’s avant-garde sensibility takes on new which means as technical effortlessness manifests in an attire and equipment choice which is fervently dropped at life by way of adaptable particulars – together with cloth chords, snap buttons, straps, and uneven cuts.
The footwear providing then performs host to disruptive sneakers which experiment masterfully with kind and performance. Headlining the choice is the Y-3 TERREX SWIFT R3 GTX – in each a excessive and a low reduce silhouette. Made for the outside, the dynamic kind is crafted from a mixture of neoprene, textile and rubber, and is completed with a water-resistant GORE-TEX® membrane.
Accompanying the launch of Spring/Summer time 2023 Chapter 2 is a marketing campaign that builds on the narrative established in Chapter 1, persevering with the journey by way of Japan and celebrating Y-3’s origins. This time the hero visuals have been created in collaboration with Takashi Homma, taking inspiration from the famed artist’s ‘New Waves’ physique of labor. A becoming ode to previous and future, the coastal location brings Y-3’s homeland to life for a serene and reflective meditation between land, sea, and sky.
Alongside the evocative stills, director Emily Okuda-Overhoff frames the marketing campaign by way of seashore scapes and greenery. In the meantime the cult photographer Shoichi Aoki leaves his pure habitat of Harajuku and follows Y-3’s journey to the coast, capturing the Chapter 2 lookbook in his inimitable model.
Marching fearlessly into the longer term, the second chapter of Y-3’s Spring/Summer time 2023 assortment is out there from April seventh on adidas.com/y-3, in Y-3 shops, and thru choose international retailers.
Credit
adidas.com/Y-3
#Y3
@adidasY3
Facebook.com/adidasy3
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