ROAD TO RECORDS Returns for Third Season

At present, adidas proclaims the return of the third iteration of its famend ADIZERO: ROAD TO RECORDS, happening on April 29^th 2023.

Since its debut in 2021, the show-stopping occasion has seen a number of the quickest on this planet set two world data, one European file, and 9 Nationwide data all from adidas’ headquarters in Herzogenaurach, Germany.

The 2023 season is about to ship the identical game-changing performances as a number of the world’s quickest athletes collect with one clear aim: to set new data, and smash private bests. The total line-up of world class athletes – who will probably be competing within the ladies’s and males’s 5K, 10K and half marathon distance races – will probably be introduced quickly however all will probably be competing in footwear from the record-breaking ADIZERO franchise – together with the ADIOS ADIZERO PRO 3 and ADIZERO TAKUMI SEN 9. They will even be joined by adidas legends Haile Gebrselassie and Mary Jepkosgei Keitany, alongside visitor of honor, Olympic Champion and twice Main Marathon winner Peres Jepchirchir.

Alberto Uncini Manganelli, Normal Supervisor Working & Credibility Sports activities at adidas, stated: “The ADIZERO franchise is sort of merely Made To Win and there’s no higher place to showcase this than at our HQ for ADIZERO: ROAD TO RECORDS. We hope that these nice human achievements on the highest stage of sport encourage others to tackle their very own challenges – whether or not that’s smashing their PB or working their first 5k. Moments like this are why we do what we do.

We’re steadfast in our dedication to create merchandise that assist our athletes – of all ranges – to push the boundaries of what’s potential for them and obtain their very own wins. We all know that successful means one thing totally different to everybody. For the elite, it might imply breaking new data. For others, it may very well be somewhat progress; working somewhat additional – and quicker – every day.

With ADIZERO: ROAD TO RECORDS, happening on the delivery website of our legacy, we’re excited to create a second that brings our working neighborhood collectively and provides them an opportunity to make their unimaginable, potential – together with within the public 5K – all supported by our personal record-breakers, the ADIZERO franchise, footwear filled with the newest improvements and applied sciences.”

To allow viewers from world wide to get in on the motion and witness a number of the world’s greatest compete towards one another, the occasion will probably be live-streamed by way of the adidas YouTube channel.

To have fun the return of ADIZERO: ROAD TO RECORDS, adidas can be inviting its working neighborhood to participate within the Highway to Information 5K digital race in the adidas Running app on April 29^th, 2023.

To seek out out extra please go to: www.adidas.com/adizero. Observe the dialog on Instagram, Fb and Twitter utilizing #RoadToRecords and @adidasrunning.