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The face of the NFL now has a specifically-designed product to protect his eyes.
The reigning Tremendous Bowl MVP, Kansas Metropolis Chiefs quarterback Patrick Mahomes, had been endorsing Oakley since March of 2019, however on Thursday the corporate introduced the launch of the Patrick Mahomes II Signature Sequence.
Just like how sneaker firms like Nike have custom-designed footwear for LeBron James or Kyrie Irving, Oakley’s Patrick Mahomes II Signature Sequence body incorporates a pink colour theme for the Chiefs (and likewise his faculty workforce, Texas Tech), an etched lens with II for Mahomes, whose father has the identical first and final identify, and a singular print that nods to his “Showtime” nickname.
It additionally has Oakley’s Prizm lens expertise, which boosts colour and distinction to see extra element.
A league MVP after which Tremendous Bowl LIV MVP in his first two years as a starter, Mahomes is the logical athlete to endorsee sun shades not solely due to his transcendent play, but additionally the way in which he sees the sphere.
“He’s blessed with nice imaginative and prescient,” Chiefs head coach Andy Reid mentioned.
Mahomes has made the no-look move, previously solely current in basketball, a part of NFL spotlight reels. He has accomplished a litany of how-did-he-do-that throws, together with throughout Week 14 of the 2018 season when he stared on the proper aspect of the Baltimore Ravens protection after which whipped a no-look, first-down reception to Demarcus Robinson on the left.
As a result of Mahomes is so adept at seeing his receivers wherever the sphere — even in his periphery — Oakley views him as the right athlete to advertise its eyewear.
“Oakley is a model that delivers main optic innovation,” mentioned Ben Goss, Oakley’s international advertising and marketing director. “So the partnership with Oakley is a pure match.”
Earlier than touchdown his personal signature line, Mahomes was the lead athlete endorsing Oakley’s Ahyris, a solar and optical way of life assortment that was impressed in design by (and pronounced like) the iris of the attention. The three types — Coldfuse, Chrystl and Apparition — had a singular mechanical operate that related the middle body and temples collectively in a bolder and extra distinct look.
Mahomes was featured in movies, nonetheless pictures and in-store promoting whereas a part of Oakley’s campaigns. He additionally promoted Oakley’s soccer helmet visors, which have turn into pervasive all through the NFL.
Oakley declined to offer precise monetary phrases however mentioned Mahomes has a multi-year take care of the corporate.
“There’s positively some nice longevity within the partnership between Oakley and with Patrick,” Goss mentioned.
Oakley is simply a part of the slew of endorsements Mahomes has accrued, together with Head & Shoulders, State Farm, Bose headphones, Hunt’s ketchup, Hy-Vee grocery shops and Essentia Water and Kansas Metropolis-headquartered firms: CommunityAmerica Credit score Union, Airshare and Tickets For Much less.
His co-star within the nationally televised State Farm advertisements, Aaron Rodgers, is the probably MVP over Mahomes this yr.
However Mahomes has nonetheless loved a sensational season, finishing 66.3% of his passes for 4,740 yards, 38 touchdowns and 6 interceptions.
He’s beforehand had much more gaudy passing numbers, however his present stats don’t inform the complete story of how effectively he’s carried out this yr.
“You’re seeing one of the best of him proper now,” Reid mentioned.
Due to Mahomes’ unbelievable arm energy, opposing defenses have centered on utilizing a plethora of defensive backs to try to remove the deep ball, however he has been content material to verify the ball down or audible to operating performs, a clever technique that has helped the 14-2 Chiefs turn into a favourite to repeat as Tremendous Bowl champions.
Main the Chiefs to one of the best document within the NFL is another excuse why Mahomes is deserving of his personal line of eyewear.
“To have the chance to launch my very own signature sequence that represents who I’m as an athlete,” Mahomes mentioned in a press release, “has been an honor.”
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