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adidas’ Dedication to Innovation to Foster Deeper Reference to Gamers and Followers forward of 2026 World Cup
Main League Soccer and adidas introduced as we speak a multi-year extension of their partnership. Beneath the multi-faceted settlement, adidas will proceed because the official provider for the League, its golf equipment and youth academies. As a founding, strategic accomplice of MLS, adidas stays on the core of the League’s efforts to develop its enterprise each on- and off-field in North America and past. To help this partnership endeavor, adidas will bolster key growth efforts with MLS NEXT Professional and MLS NEXT.
By this renewed partnership, the 2 organizations will proceed to develop the game, and elevate soccer tradition and communities. Collectively, MLS and adidas will launch new, inclusive initiatives to empower, help and encourage a future era of gamers and followers forward of the 2026 World Cup and making certain a legacy past it.
As a part of the renewed, long-term settlement, adidas continues because the Official Sponsor, Footwear Supplier, and Attire Supplier of MLS, and can acknowledge the very best in youth soccer as presenting accomplice of the MLS NEXT Golden Ball (MVP) and MLS NEXT Greatest XI. adidas will proceed outfitting MLS Golf equipment with all jerseys, footwear, coaching gear, and sideline attire, and also will present the official match ball for all MLS properties – together with MLS NEXT Professional and MLS NEXT. The brand new settlement options extra funding in youth growth and group activation.
“We’re so happy to increase our partnership with adidas, the main soccer model on the planet,” mentioned MLS Commissioner, Don Garber. “Adidas had been serving to to drive the recognition of MLS and the game of soccer in North America for generations and we look ahead to working intently with them to speed up our progress main into and following the 2026 FIFA World Cup.”
MLS and adidas started their relationship on the League’s inception in 1996. adidas’ dedication to rising the sport has established the model as the largest identify in soccer on the planet. The partnership with MLS is a part of adidas international soccer footprint, which incorporates a few of the most legendary golf equipment in Europe.
“We’re very proud to be extending our partnership with Main League Soccer. It’s unimaginable to see the expansion and success of the League and soccer in North America and the work that has been carried out,” mentioned adidas CEO Bjørn Gulden. “Soccer is a vital a part of our historical past and who we’re at adidas. We’re dedicated to serving to develop the sport and couldn’t be extra excited as we strategy the 2026 World Cup hosted by the U.S., Canada and Mexico.”
The announcement of the extension was unveiled this morning as a part of a collection of occasions surrounding MLS is Again kickoff week.
This announcement arrives throughout a interval of large momentum behind the game of soccer in North America, as Main League Soccer enters its 28th season this month and we strategy the 2026 World Cup hosted by the U.S., Canada, and Mexico
ABOUT MAJOR LEAGUE SOCCER
Headquartered in New York Metropolis, Main League Soccer — celebrating its twenty eighth season in 2023 — options 29 golf equipment all through the US and Canada, together with 2023 growth crew St. Louis CITY SC. Beginning on February 1, 2023, all MLS, Leagues Cup, and choose MLS NEXT Professional and MLS NEXT matches will be watched by way of MLS Season Go, obtainable on the Apple TV app on Apple gadgets, sensible TVs, streaming gadgets, set-top bins, and recreation consoles, and the net at tv.apple.com. MLS Season Go will characteristic essentially the most expansive and accessible lineup of programming ever for MLS followers. For extra details about MLS, go to mlssoccer.com. For extra details about the Apple TV app, go to apple.com/apple-tv-app.
About adidas
adidas is a worldwide chief within the sporting items business. Headquartered in Herzogenaurach, Germany, the corporate employs greater than 61,000 individuals throughout the globe and generated gross sales of €21.2 billion in 2021.
Contacts:
Main League Soccer
Angela Alfano
Angela.Alfano@MLSsoccer.com
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