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adidas x Bad Bunny returns with a brand new collaboration that’s written within the stars. Impressed by astrology, constellations and indicators, Bad Bunny and adidas launch a brand new silhouette that invitations us to immerse ourselves within the confines of the zodiac, on a journey of self-discovery.
Campus channels the significance of energies and what we do with them, connecting us with our most real and emotional selves. The white seems as a clear canvas emulating the colour of the celebrities and invitations shoppers to shine with their very own gentle, illuminating these round us.
The marketing campaign was impressed by the kinetic zodiac energies as Benito believes that the alignment of the celebrities mixed with the pressure of the cosmos creates us and makes us distinctive beings. Benito, a Pisces, wished to rejoice his signal whereas additionally representing every signal with their core components of air, water, earth, and hearth. The marketing campaign tells the story by means of the premise of the 4 components at their intersection with the three crosses – cardinal, fastened and mutable – celebrating the essence of every one and the traits that make them distinctive.
For CONFIRMED App customers:
- As a part of the drop, the primary 50 customers who register in CONFIRMED and buy the brand new Campus, can have the chance to obtain a studying of their Astral Chart by a acknowledged astrologer.
- As soon as customers buy the Campus and following registration of their delivery information, the client will acquire a quantity to select up their Astral Calendar at any adidas retailer.
- The primary 10 individuals who register at CONFIRMED and buy the Campus will obtain a Bad Bunny-style hype editorial with their signal’s predictions for this 12 months, together with a small equipment containing candles, incense, crystals and stones.
- Those that purchase the Campus inside the first month can even obtain a Lace Locks Astral distinctive to them to convey their astral power.
The out of this world new launch is the eighth drop of adidas x Bad Bunny. The shoe will probably be accessible in-store, on-line, on the CONFIRMED app, BadBunny.com, and within the adidas flagship retailer beginning February 25 and is priced at $160 USD.
@adidasOriginals
About adidas Originals:
Impressed by the wealthy sporting heritage of adidas – one of many world’s main sports activities manufacturers and a world designer and developer of athletic footwear and attire – adidas Originals is a way of life model based in 2001. With the adidas archive at its basis, adidas Originals continues to evolve the model’s legacy by means of its dedication to product innovation and its means to filter the creativity and braveness discovered on courts and sporting arenas by means of the lens of latest youth tradition. Marked by the long-lasting Trefoil emblem that was first utilized in 1972 and championed by those who proceed to form and outline inventive tradition, adidas Originals continues to prepared the ground because the pioneering sportswear model for the road.
About Bad Bunny
Bad Bunny is a multi-platinum recording artist and 3x GRAMMY winner, whose means to interrupt worldwide limitations and dismantle cultural norms have made him a world icon of tradition and leisure. In 2022, a record-breaking 12 months for the genre-defying star, he grew to become the best grossing artist for a calendar 12 months in stay occasions historical past, incomes $435.2 million with over 2.4 million tickets bought throughout 81 exhibits. Dominating streaming platforms, Bad Bunny has been proclaimed essentially the most listened to artist globally on Spotify for 3 consecutive years and was named 2022 artist of the 12 months by Apple Music, which marked the primary time a Latin artist acquired the popularity because the Apple Music Awards launched in 2019.
Furthering his legacy in 2022, Bad Bunny’s “Un Verano Sin Ti” grew to become the primary Spanish-language album to be nominated for Album of the Yr for the GRAMMY awards and acquired numerous recognitions from distinguished critics like The New York Occasions, Rolling Stone, and Pitchfork, amongst others. Bad Bunny additionally pushed his inventive boundaries starring in “Bullet Practice” alongside Brad Pitt. The famous person has already kicked off 2023 making historical past after being introduced as the primary Latin artist to headline Coachella. As if that weren’t sufficient, he’ll government produce Netflix’s adaption of the New York Occasions bestselling novel They Each Die within the Finish.
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