adidas Strengthens Performance Range with New ZG23 Footwear and ULTIMATE365 Tour Apparel

• Newly enhanced ZG23 mannequin continues to push limits on light-weight efficiency footwear with introduction of LIGHTSTRIKE and LIGHTSTRIKE PRO expertise
• Ultimate365 TOUR attire for women and men options merchandise that embody high-performance supplies particularly designed with golfers in thoughts
• ZG23 footwear shall be out there on adidas.com starting March 3 and new Ultimate365 TOUR attire is offered now

adidas stays dedicated to offering athletes the most effective choices out there relating to efficiency footwear and attire for the course. Right this moment the model is introducing two product ranges throughout footwear and attire – ZG23 and Ultimate365 TOUR – that make the most of the most recent supplies and applied sciences from the 3-Stripes to assist golfers in all places carry out their finest.

ZG23 is the latest mannequin in adidas’ footwear vary that continues to offer golfers with a light-weight possibility that doesn’t compromise on efficiency. Following the profitable launch of the ZG21 footwear in 2021, adidas fully redesigned the outsole and higher of ZG23 in order that golfers may expertise elevated traction, stability, and luxury. These key updates embody the introduction of adidas’ LIGHSTRIKE and LIGHTSTRIKE PRO cushioning methods, which may be present in different classes comparable to adidas’ basketball and operating footwear. The foremost updates to ZG23 embody:

• LIGHTSTRIKE / LIGHTSTRIKE PRO – A revamped midsole combines adidas’ distinctive cushioning system to offer golfers each stability and luxury in a single package deal. The firmer, and extra steady, LIGHTSTRIKE encompasses the perimeter or body of the midsole whereas the softer and extra cushioned LIGHTSTRIKE PRO is used inside this body. What makes LIGHTSTRIKE so helpful to golfers are its distinctive light-weight properties and skill to ‘tune’ it to sure areas. The firmer LIGHTSTRIKE on the perimeter affords extra lateral stability, whereas the softer LIGHTSTRIKE PRO has wonderful cushioning and luxury whereas strolling and swinging.

• ULTRA-LIGHT STABILITY FIN –  First launched in ZG21 and designed to offer lateral stability and assist all through the swing, adidas has now advanced this to a 3D form that wraps onto the higher and sits nearer to the foot. With this improve, golfers will really feel much more stability as their weight shifts all through the swing. Based mostly on testing, this up to date ULTRA-LIGHT STABILITY FIN will accommodate quite a lot of swing speeds, from amateurs to tour professionals.

• D-TRAXION – Whereas nonetheless that includes the six-cleat SWINGPLANE TRACTION from ZG21, adidas researched the swings of its tour professionals to search out a good higher configuration for the secondary lugs to assist present elevated grip throughout quite a lot of circumstances. Combining the information from athletes and warmth map research to realize a greater understanding of the place strain is positioned, adidas used an algorithm to generate the placement and top of traction for all lugs discovered within the D-TRAXION a part of the outsole.

The higher for ZG23 is made from a clear, premium microfiber for a light-weight really feel and comfy match. This waterproof materials is anti-stretch and helps present extra constant stability.

ZG23 will are available 5 fashions: males’s and ladies’s laced, males’s and ladies’s BOA®, and a simplified laced providing for junior golfers. The 2 BOA fashions function the BOA Match System, delivering micro-adjustable precision match and engineered to carry out within the hardest circumstances. The BOA fashions additionally function a tri-wrap design for the additional benefit of improved energy switch and effectivity, making a safe match over the instep for a good increased stage of efficiency. Each the boys’s and ladies’s ZG23 BOA function premium Li2 dials – a smooth, low-profile, multi-directional dial platform that modulates pressure with enhanced pace and easy execution.

Talking to the upgrades on the brand new ZG23 footwear, Masun Denison, International Footwear Director, adidas Golf, mentioned: “Golfers proceed to search for a light-weight footwear possibility that has zero efficiency sacrifices. Constructing off our success with ZG21, we pushed ourselves to shave as a lot weight as attainable whereas enhancing and bettering the important thing areas of stability, traction, and luxury – all essential to serving to golfers carry out on the course. With the introduction of LIGHTSTRIKE PRO in ZG23, we had been capable of take the ZG franchise to the subsequent stage.”

In attire, the brand new Ultimate365 TOUR vary is a showcase of the most effective supplies from adidas designed to offer golfers the final word edge on the course. Each bit throughout the males’s and ladies’s ranges was designed to profit areas the place golfers want it most. These key supplies embody:

• No-Present – First developed by the golf class at adidas, the No-Present supplies are designed to cover the looks of sweat via the mixture of hydrophobic and hydrophilic yarns in a double-knit development. As golfers start to sweat, the hydrophilic yarns soak up the moisture from the floor of the pores and skin and distribute alongside the within of the material, conserving the athlete dry and comfy. The hyrdrophobic yarns of the face guarantee the skin stays dry, concealing sweat to take care of a contemporary look. This expertise shall be provided in polos for each women and men.

• PRIMEKNIT – Constructed totally in a single piece, PRIMEKNIT gives a greater match whereas utilizing much less materials and producing much less waste. This engineered design affords stretch and breathability wherever golfers want it most. PRIMEKNIT shall be featured in each a polo and crewneck sweatshirt for males in addition to a sleeveless polo for ladies.

• Textured Mesh – Impressed by the way in which crops change gasoline with the surroundings via microscopic pores in leaves, this materials is designed to open throughout motion to permit cool air to go via between the fabric and the pores and skin. This retains golfers cool, dry and comfy all through the course of their spherical. A printed polo for males in addition to a long-sleeve polo possibility for ladies will function this expertise within the Ultimate365 TOUR vary.

• Tech Nylon – Whereas providing nice construction and sturdiness, this light-weight stretch woven is engineered to maneuver with the athlete, encouraging a greater vary of movement for pinnacle efficiency. For golf-specific performance, adidas has included a water repellent end to repel moisture and hold the athlete dry. Merchandise that includes nylon embody a pant and brief for males, and pull-on pant for ladies.

Referencing the brand new Ultimate365 TOUR attire, Shaun Madigan, International Director of Attire, adidas Golf, mentioned: “We designed this attire in order that golfers had entry to the most effective supplies from our model multi function place. Each single piece within the Ultimate365 TOUR vary was designed with efficiency in thoughts, and we all know golfers in all places will be capable of really feel and recognize the distinction.”

The Ultimate365 TOUR attire vary is offered now on adidas.com, the adidas app and at choose retailers worldwide. The brand new ZG23 footwear shall be out there on the identical areas starting March 3, 2023.

About adidas

adidas is a worldwide chief within the sporting items business. Headquartered in Herzogenaurach/Germany, the corporate employs greater than 61,000 folks throughout the globe and generated gross sales of € 21.2 billion in 2021.