adidas and Jamaican Football Federation (JFF) Unveil Official Team Jerseys for the Reggae Boyz and Reggae Girlz

• In partnership with JFF, adidas reveal the primary assortment underneath the four-year deal, which was designed by world famend Wales Bonner label 
• Woven with the fashion and spirit of Jamaican tradition, the four-piece recreation day attire vary consists of residence and away kits, a pre-match jersey and a reversible anthem jacket
• Crafted for the Reggae Girlz (Girls’s Workforce) and Reggae Boyz (Males’s Workforce), and followers all around the world, the gathering is accessible for buy from right this moment through adidas.com and choose adidas shops and retailers

Immediately, adidas kicks off its partnership with the Jamaican Soccer Federation, with a daring and thrilling collaboration with acclaimed trend label, Wales Bonner.

That includes new residence and away kits for the Reggae Boyz (Males’s Workforce) and Reggae Girlz (Girls’s Workforce), the three companions have united with a shared ambition to rejoice the highly effective relationship between Jamaican tradition and soccer, with a group that transcends the game, creating the final word fusion of soccer, tradition and trend.

The versatile four-piece recreation day assortment additionally options a pre-match jersey and reversible anthem jacket, inviting followers from completely different cultures, backgrounds, and generations into the celebration of the Jamaican soccer group.

Impressed by Jamaican fashion and tradition, the vary sports activities a mix of traditional adidas silhouettes and chic Wales Bonner signatures – providing a group match for the pitch, alongside informal staples to be sported off it.

That is the most recent assortment from the profitable partnership between adidas and Wales Bonner, following the inaugural adidas Originals assortment (Nov 2020), impressed by her personal Jamaican heritage and the Caribbean group’s cross-cultural affect.

REGGAE BOYZ AND REGGAE GIRLZ PRODUCT DETAILS:

House Jersey

• The placing new Jamaica residence jersey options the nation’s wealthy nationwide colours of black, gold, and inexperienced
• The power of the island is accentuated by high-quality pinstripe particulars that beautify the shirt, echoing the delicate groove of Jamaican music and elegance
• A woven staff badge on the chest and Wales Bonner signoff on the again neck full the eye-catching look

Away Jersey

• Crafted to signify the collective reminiscences of proud Jamaicans, the away jersey celebrates a dedication to high-quality craftsmanship, with its premium collar and cuffs within the signature Wales Bonner crochet texture

Pre-match Jersey and Anthem Jacket

• A pre-match jersey, worn by the nationwide staff’s gamers earlier than kick-off, is impressed by standard patterns discovered on conventional Truthful Isle knitwear – bringing to life Wales Bonner’s design strategy that weaves the heritage of the African diaspora with European designs – by imbuing the standard Scottish fashion with twilight colours of the Caribbean, alongside a golden solar motif.
• A reversible Jamaica anthem jacket, crafted for pre-game preparation, exhibits off the long-lasting gold of Jamaican daylight on the surface, and an expressive Truthful Isle graphic on the within.

All three jerseys are made with sweat-wicking or moisture absorbent AEROREADY expertise and specifically positioned breathable mesh inserts, conserving the gamers feeling snug whereas competing on the pitch and followers feeling snug whereas exhibiting their assist.

The vary can be made utilizing 100% recycled supplies, persevering with adidas’ dedication to assist finish plastic waste.

Grace Wales Bonner stated: “The chance to design the primary on pitch kits for the Jamaican nationwide groups with adidas Soccer has been such a particular alternative. It has meant a lot to me personally and I’m very grateful for the assist and belief of adidas Soccer and the Jamaican Soccer Federation.

For the gathering we got down to rejoice Jamaican fashion and to supply one thing timeless, elegant and important. I hope the shirts convey pleasure to the wearers and carry ahead the eternal magnificence and uplifting spirit of the island.”

Michael Ricketts, the JFF President, stated: “Forward of an thrilling 12 months for our Reggae Boyz and Reggae Girlz groups, we’re extremely proud to unveil these very thrilling staff kits and sportswear. We imagine these designs seize the essence of Jamaica’s tradition, as they not solely signify Jamaican soccer however – by the combination of the distinctive Jamaican colours and designs – they spotlight the best a part of our world-renowned Jamaican tradition.

We will’t wait to see Jamaican followers and gamers alike sporting the kits with pleasure on the world’s largest sporting levels, as they cheer on the Reggae Boyz and Girlz.

With a daring ambition to additional develop the alternatives for women and boys to play grassroots soccer at residence in Jamaica, this solely marks the beginning of what we’re sure will probably be an extremely essential partnership to encourage future Reggae Girlz and Reggae Boyz.”   

Lorenzo Reich, adidas Senior Director International Sports activities Advertising and marketing – Soccer Golf equipment & Federations stated: “We’re massively excited to be launching the primary assortment in our partnership with the Jamaican Soccer Federation and proceed our relationship with Wales Bonner – who, prior to now, has been on the forefront of designing a few of our most wanted adidas collections.

Mixing traditional silhouettes from the model with the long-lasting fashion of the artist, we’re proud to have created a variety that transcends soccer – creating the final word fusion of soccer, tradition and trend. In what is a large 12 months for each the lads’s and ladies’s groups, we’re hoping it’s a group during which many particular reminiscences will probably be created, by followers and athletes alike.”  

The approaching 12 months is a massively essential one for each Jamaican Soccer groups – with the Reggae Girlz competing in solely their second FIFA Girls’s World Cup 2023™ in Australia and New Zealand, and the Reggae Boyz persevering with a profitable run of kind throughout their CONCACAF Nations League marketing campaign – each jerseys are a becoming homage to fashionable Jamaica, that goals to empower followers to assist their staff, residence and away.

On residence soil in Jamaica, the partnership goals to develop grassroots participation – by capturing the imaginations of the subsequent technology of Reggae Boyz and Reggae Girlz, whereas working carefully with the Jamaica Soccer Federation and native organisations to develop and develop the alternatives for all to play – making certain the way forward for soccer within the iconic nation is brighter than ever.  

The Reggae Girlz will debut the sport day assortment in the course of the FFA Cup of Nations being held from February thirteenth ^– 25^th 2023. The brand new residence package will first seem on pitch towards Spain on February sixteenth, with the brand new away package debuting on February 22^nd towards Australia. The Reggae Boyz will debut the away package throughout their Concacaf Nations League group stage match towards Mexico on March 26^th, 2023.

The brand new recreation day assortment will probably be obtainable to buy right this moment through adidas.com, chosen adidas shops, in addition to chosen retailers and trend shops, and ranges in value from €65 for the pre-match jersey, €90 for the house and away jerseys and €110 for the anthem jacket.