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In 2022 Y-3 boldly celebrated 20 years of recollections – recoding key moments from the previous twenty years of the business defining partnership between adidas and Yohji Yamamoto. This season, the progressive model triumphantly returns to kick off the start of a brand new period, reimagining its foundations with a purpose to fearlessly look forward tomorrow. For the primary chapter of its Spring/Summer season 2023 assortment, Y-3 explores the idea of “Artisan Codes of Sport” disrupting magnificence with a collection of daring clothes, footwear, and equipment.
Persevering with a lineage of renegade dynamism, Y-3 Spring/Summer season 2023 Chapter 1 reinterprets the quintessential visible codes of staff sports activities to have fun a multifaceted design imaginative and prescient. Drawing on adidas’ athletic heritage, the attire and equipment vary boasts letterman jackets, monitor pants, cargo pants, shirts, cardigans, caps, and past – all that includes brushstroke Y-3 emblem graphics which subvert sporting codes by the lens of artisanal handicraft. As well as, a choice of tailor-made, elegant, silhouettes, brings the gathering full circle – mixing adidas’ sporting heritage with Yohji’s avant-garde legacy.
The footwear choice is then dwelling to a curated choice of silhouettes which reinterpret the sporting codes of traditional adidas franchises by Y-3’s uncompromisingly rebellious lens. Paying homage to the Japanese strategy of Sashiko stitching, the Y-3 SUPERSTAR, the Y-3 HICHO, the Y-3 MARATHON TR, and the Y-3 GAZELLE, every function accentuated tonal stitching – all threads deliberately hanging loosely. Additional sneaker highlights embody the Y-3 RIVALRY, and the futuristic Y-3 RUNNER 4D HALO.
Accompanying the launch of Spring/Summer season 2023 Chapter 1 is a marketing campaign that celebrates the roots and origins of Y-3. Shot by Jiro Konami and Emily Okuda-Overhoff, the marketing campaign is about inside Japan for the primary time within the model’s historical past – providing evocative nods to the nation’s wealthy legacy of avenue model pictures. Journeying from day to nighttime by varied areas throughout Tokyo, the forged of fashions, every embodying Yohji’s rebellious spirit, is captured candidly in between a fluid set of dynamic actions, which pay homage to the visceral Japanese dance type of Butoh.
Subversively waiting for a brand new period of elevated design and avant-garde aestheticism, Y-3’s Spring/Summer season 2023 assortment is obtainable from January 13th 2023 on adidas.com/y-3, in Y-3 shops, and thru choose world retailers.
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