A trip to the Italian countryside with Loro Piana

For Spring/Summer time 2023, Loro Piana stayed close to its roots, journeying alongside the Bel Paese: the Italian countryside, from Piedmont to the Aeolian Islands. The gathering is timeless and finely-constructed, in accordance with the Loro Piana title. It was designed to be launched in tandem with every change in climate—to be loved en plein air wherever the wearer resides, and for years to come back.

Final Friday, at Casa Cipriani in Milan, Loro Piana introduced its new work: shearling blousons, cashmere blazers, printed silk attire, bermuda shorts, caftans. The silhouettes have been roomy, additional elongated by heavy scarves and floor-length coats. Iterations on signature items, such because the Horsey and Traveller jackets, introduced new life to tried-and-true model classics. When it comes to shade palette, Loro Piana caught to its favored neutrals, save for a couple of accents: A golden yellow anorak and blue-striped ponchos introduced a nautical twist to the desk, pointing to the gathering’s early summertime functions.

The model made its presence identified in Milan all through the weekend, staging a handful of city-wide activations: hydrangea ateliers between through Manzoni and through Montenapoleone, with preparations by floral artist Mary Lennox gifted to passersby; a shop-window area on through Borgonuovo Uno; and a newsstand on through dei Giardini, the place guests might ship postcards by artists Emiliano Ponzi, Karolis Strautniekas, Antonietta Marrocchella, and David Doran, illustrating the Italian areas that impressed Spring/Summer time 2023. “Ease comes ahead as a pervasive high quality,” Loro Piana writes of the gathering. “Effortlessness, in movement.”