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BTS is shifting ahead with their NFT marketing campaign regardless of widespread backlash from followers.
HYBE, the label accountable for managing the idol group, introduced in November final yr that they had been planning to design their very own NFTs in partnership with Dunamu, a crypto alternate firm. This was met with dissent from followers, with hashtags like #BoycottHybeNFT and #ARMYsAgainstNFT trending on social media.
In addition to their music, the K-pop band is acknowledged for his or her contributions to sustainability and environmental outreach, having made an look on the United Nations Basic Meeting in 2018. John Kim, HYBE America’s undertaking lead, instructed the Wall Street Journal: “We imagine NFTs have the potential for growth and that they would supply followers with extra assorted alternatives to precise themselves.”
Regardless of the carbon footprint produced by the NFT market, Dunamu’s enterprise improvement and technique supervisor Kim Min-jung states the “carbon footprint is sort of negligible,” displaying no hesitancy in continuing with the launch.
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