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U.Ok. actuality TV show Love Island is making a giant change for Season 9, which is ready to launch this June. After partnering with the likes of Missguided, Boohoo and I Noticed It First for eight seasons, the ITV present is lastly getting into a unique route for the wardrobes of its contestants.
As an alternative, eBay would be the new collection sponsor, dressing the islanders in secondhand clothes. Engaged on the partnership is celeb stylist Amy Bannerman, whose earlier purchasers embrace Dua Lipa, Sophie Turner and Jonathan Van Ness. The contestants could have entry to a shared, pre-loved wardrobe, curated by Bannerman.
“We’re so excited to accomplice with Love Island this yr and put pre-loved vogue, middle stage,” eBay U.Ok.’s Head of Style Jemma Tadd mentioned in a press launch. “The affect of Love Island and its stars throughout the U.Ok. is plain and collectively we need to encourage the nation to decide on pre-loved first when buying – even when this implies shopping for or promoting one or two pre-loved objects to begin with, it’s a step in the appropriate route. We are able to’t wait to alter the dialog and gown the Islanders in pre-loved outfits for the very first time.”
The choice comes as a result of an increase in searches for pre-loved objects on eBay and on account of the rising issues surrounding quick vogue and its affect on the setting. New analysis commissioned by the retailer additionally revealed that customers aged between 18 and 34 have the best common share of second-hand garments of their wardrobe, as they change into extra acutely aware of sustainability.
It is unclear as as to whether or not the brand new sponsor will have an effect on the vary of clothes offers that the contestants will undoubtedly obtain after the present, which usually are usually quick vogue manufacturers. Both approach, it is clear that the choice marks an actual shift within the attitudes of at present’s youthful customers, who more and more select to buy secondhand.
For extra on eBay, try the platform’s first-ever clothing collection.
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