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DUBAI: Dutch Moroccan Egyptian mannequin Imaan Hammam has been revealed because the superstar star of a brand new marketing campaign by Dutch soccer workforce Ajax for his or her newest pre-match assortment.
The mannequin fronts a marketing campaign that promotes the membership’s latest line, which is a collaboration between Adidas, Ajax and Day by day Paper and can be worn by the workforce throughout pre-match heat ups.
The designs are impressed by East African beadwork and purpose to rejoice Amsterdam’s various cultures and communities.
“For the love of my metropolis and the love of the sport,” Hammam captioned the video, which she posted for her 1.4 million Instagram followers on Tuesday.
“The design of the @adidasfootball, Day by day Paper x @afcajax pre-match assortment options eye-catching East African beadwork and graphics infused with the Pan-African colours pink, black and inexperienced,” on-line neighborhood Day by day Paper wrote on Instagram, earlier than saying that the equipment can be out there in October.
Within the video marketing campaign, Hammam might be seen sporting a jersey from the gathering whereas talking on to the digicam earlier than slick photos of town’s numerous communities flash up on display screen.
The brand new marketing campaign comes sizzling on the heels of a stellar summer season for the mannequin.
In August, the catwalk star fronted the most recent Tiffany & Co. promotional video for the US luxurious label’s Lock assortment alongside American skateboarder Tyshawn Jones.
Later the identical month, she starred in Romanian Jordanian designer Amina Muaddi’s newest marketing campaign, which celebrated the duo’s Arab roots.
The quick clips, shared on Muaddi and Hammam’s Instagram accounts, have been shot in Cairo.
Within the video captured by British Egyptian filmmaker and photographer Dexter Navy, the 25-year-old catwalk star flaunted Muaddi’s new Drop 2/22 assortment.
Hammam is without doubt one of the most in-demand fashions within the trade. She was scouted in Amsterdam’s Centraal Station earlier than making her catwalk debut in 2013 by strolling in Jean Paul Gaultier’s couture present.
Since then, she has appeared on the runway for main trend homes, corresponding to Burberry, Fendi, Prada, Marc Jacobs, Moschino, Balenciaga and Carolina Herrera, to call a number of.
Hammam, who has been featured in main trend publications, corresponding to Vogue and V Journal, additionally starred in worldwide campaigns for DKNY, Celine, Chanel, Versace, Givenchy, Giorgio Armani and plenty of extra.
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