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When it comes to precise jewellery, nonetheless, there hasn’t been a lot information of be aware, till now.
Mario Sorrenti and Raymond Meier shot the marketing campaign starring mannequin Imaan Hammam and skateboarder Tyshawn Jones. Right here, each put on Lock bracelets, that are meant to be genderless. (Picture courtesy of Tiffany & Co.)
The “Lock Bangle” is a unisex type marketed as such. The model’s preliminary marketing campaign, shot by Mario Sorrenti and Raymond Meier, options mannequin Imaan Hammam and skateboarder Tyshawn Jones, each donning the bangles alongside different Tiffany jewels.
The bangle’s web site description emphasizes its gender neutrality above all else. It begins: “No guidelines. All welcome. Impressed by the facility of togetherness and inclusivity …”.
Except for interesting to only about anybody with its inclusive message, the Tiffany Lock Bangle has a lot in widespread with the cult-favorite Cartier Love Bracelet (Cartier is owned by LVMH rival Richemont) and is seemingly poised to compete with it.
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Each depend on non-traditional closures, with Cartier requiring a small screwdriver to open and shut its bracelet, whereas Tiffany’s model encompasses a mechanism that’s pulled aside and swivels totally open.
Tiffany says the inspiration for the Lock assortment is its useful padlock motif launched within the mid-Twentieth century. It brings to thoughts different utilitarian and ingenious closures, significantly from unbiased designers who’ve usurped the foremost jewelers when it comes to dictating present jewellery traits, like Marla Aaron’s carabiner-style lock, and even Nouvel Heritage’s inventive bangle closure primarily based on a navel piercing.
Tiffany Lock bangle in 18-karat rose and white gold with diamonds (Picture courtesy of Tiffany & Co.)
Certainly, Tiffany mentions that its new type represents “the private bonds that make us who we’re,” imbuing the type with an air of dedication, very like the everlasting jewellery discovered at New York Metropolis-headquartered Catbird.
The entry-level Tiffany Lock bangle is an 18-karat gold model with out diamonds, which retails for $6,800. It’s accessible in yellow, rose, or white gold. (Picture courtesy of Tiffany & Co.)
Cartier has some extra delicate iterations in addition to diamond-laden variations, with its full Love bracelet worth vary beginning at $1,790 and ending at $62,000.
Tiffany is launching its Lock assortment in shops and on-line this month with 4 preliminary variations. There’s the all-gold for $6,800, a model with 0.31 carats of flush-set diamonds for $9,500, a half-pavé version with 1.2 carats of diamonds accessible for $13,000, and a full-pavé model with 4.99 carats for $32,000.
The corporate stated there will likely be additions to the road in January.
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