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Tiffany & Co. latest jewels mix basic design with a decidedly trendy ethos.
The American jeweler unveiled its new Tiffany Lock assortment on Monday, consisting of 4 gender-neutral bracelet types made with the model’s signature padlock design. The padlock, which was taken from the Tiffany archives, will get re-imagined right here as a logo of togetherness and inclusivity. The bracelet’s marketing campaign echoes these sentiments. Mannequin Iman Hammam and actor {and professional} skateboarder Tyshawn Jones, who function the faces of the marketing campaign, showcase the gathering alongside the tagline “No Guidelines. All Welcome.”
The brace themselves are not any slouches, both. The entire Tiffany Lock bracelets are created from 18-karat gold along with your alternative of rose, white or yellow. In case your model of inclusivity requires just a little extra celebratory bling, Tiffany will give the prospect to accent the bracelet’s band with diamonds—at an additional value, after all.
The brand new marketing campaign options mannequin Iman Hammam and actor Tyshawn Jones.
Tiffany & Co.
The lock on the bracelet type contains a swiveling mechanism that echoes the identical performance of a padlock. The design took artisans from the corporate a couple of 12 months to develop. The padlock itself is a vital motif within the model’s historical past. The jeweler supplied useful padlocks till the Nineteen Fifties and included the motif into all the things from cash clips to necklaces.
The bracelets are available 4 types in 18-karat yellow, white and rose gold.
Tiffany & Co.
“Tiffany Lock is a chic interpretation of an archival useful design. Outlined by trendy, clear traces and a breakthrough clasp mechanism, Tiffany Lock represents an thrilling new pillar to our diamond and gold jewelry providing. We’re thrilled to unveil our newest icon,” mentioned Tiffany & Co. govt Alexandre Arnault in a press assertion.
The 4 bracelet types will debut in Tiffany & Co. shops globally beginning in September 2022 however are at the moment obtainable via its online store. Extra types can be obtainable starting January 2023. The value for the bracelets will vary from $6,800 to $32,000.
This isn’t Tiffany’s first nod to variety and inclusion. Final month, the model launched its social impression platform, Atrium, consisting of various initiatives designed to make the jewellery business extra equitable. With the Tiffany Lock assortment, it seems that ethos will now start to increase explicitly to Tiffany’s jewellery as properly.
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