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Romanian Jordanian footwear designer Amina Muaddi pulls off stellar summer season with Beyonce video, Greece pop up
DUBAI: From accessorizing US singer Beyonce in her newest music video to opening a pop-up set up in Mykonos, the Jordanian Romanian footwear designer Amina Muaddi has been making headlines together with her newest work.
This week, Beyonce launched a teaser for her music “I’m That Girl,” the opening observe in her newest album “Renaissance.”
Within the 3-minute video clip, the US famous person wears fishnet stockings from Muaddi’s 2021 collaboration with Austrian model Wolford.
The Amina Muaddi x Wolford assortment featured form-fitting tights and leggings, alongside bodysuits, clothes and a sinewy catsuit with built-in heels that are supposed to hug the physique like a glove. The designers opted for latex, lace, viscose jersey and sustainable leather-based within the providing.
One of many labels Beyonce championed in her music video is luxurious trend home Alaia, which was based by late Tunisian couturier Azzedine Alaia.
She additionally wore items from famend labels akin to Burberry, Mugler, Bottega Veneta, Balenciaga, Miu Miu, Jimmy Choo, Christian Louboutin and plenty of extra.
In the meantime, Muaddi, the designer to the celebs, gave her 1.3 million Instagram followers a glance into her pop-up set up in Mykonos.
She shared photos of the show and wrote: “When you’re in Mykonos this Summer season, cease by our pop-up set up at my favourite store @luisaworld in Nammos Village, Psarou Seaside. Drop 2/22 out there in retailer.”
Final week, the footwear designer launched a brand new marketing campaign for her newest assortment titled “Drop 2/22,” which starred Egyptian Moroccan mannequin Imaan Hammam and celebrated her Arab roots.
The brief clips, shared on Muaddi and Hammam’s Instagram accounts, had been shot in Cairo.
The footage was captured by British Egyptian filmmaker and photographer Dexter Navy and featured Hammam in a number of situations, together with standing alongside a white Arabian horse and posing atop intricately woven rugs.
She posed for photos alongside men and women sporting conventional outfits and head and face covers embellished with jewellery.
Muaddi’s choices characteristic strappy sq. stilettos, satin pointed-toe pumps and clear platforms which can be embellished with the designer’s iconic sparkly detailing.
The gathering not solely options the designer’s glitzy creations, but in addition her expanded purse and jewellery assortment.
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