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Romanian Jordanian footwear designer Amina Muaddi pulls off stellar summer season with Beyonce video, Greece pop up
DUBAI: From accessorizing US singer Beyonce in her newest music video to opening a pop-up set up in Mykonos, the Jordanian Romanian footwear designer Amina Muaddi has been making headlines along with her newest work.
This week, Beyonce launched a teaser for her tune “I’m That Girl,” the opening monitor in her newest album “Renaissance.”
Within the 3-minute video clip, the US celebrity wears fishnet stockings from Muaddi’s 2021 collaboration with Austrian model Wolford.
The Amina Muaddi x Wolford assortment featured form-fitting tights and leggings, alongside bodysuits, attire and a sinewy catsuit with built-in heels that should hug the physique like a glove. The designers opted for latex, lace, viscose jersey and sustainable leather-based within the providing.
One of many labels Beyonce championed in her music video is luxurious vogue home Alaia, which was based by late Tunisian couturier Azzedine Alaia.
She additionally wore items from famend labels reminiscent of Burberry, Mugler, Bottega Veneta, Balenciaga, Miu Miu, Jimmy Choo, Christian Louboutin and lots of extra.
In the meantime, Muaddi, the designer to the celebrities, gave her 1.3 million Instagram followers a glance into her pop-up set up in Mykonos.
She shared photos of the show and wrote: “For those who’re in Mykonos this Summer time, cease by our pop-up set up at my favourite store @luisaworld in Nammos Village, Psarou Seaside. Drop 2/22 accessible in retailer.”
Final week, the footwear designer launched a brand new marketing campaign for her newest assortment titled “Drop 2/22,” which starred Egyptian Moroccan mannequin Imaan Hammam and celebrated her Arab roots.
The brief clips, shared on Muaddi and Hammam’s Instagram accounts, had been shot in Cairo.
The footage was captured by British Egyptian filmmaker and photographer Dexter Navy and featured Hammam in a number of eventualities, together with standing alongside a white Arabian horse and posing atop intricately woven rugs.
She posed for footage alongside men and women carrying conventional outfits and head and face covers embellished with jewellery.
Muaddi’s choices characteristic strappy sq. stilettos, satin pointed-toe pumps and clear platforms which can be embellished with the designer’s iconic sparkly detailing.
The gathering not solely options the designer’s glitzy creations, but in addition her expanded purse and jewellery assortment.
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