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- adidas reveals the worth of staying in your consolation zone with the launch of the all-new Supernova, rejecting the generally held perception that progress solely comes whenever you push your self out of it
- The most recent addition to the Supernova franchise is designed to offer excessive ranges of consolation for the physique and thoughts
- The brand new shoe has a 12% decrease carbon footprint for the feminine model and 10% decrease carbon footprint for the male model in comparison with a earlier mannequin
- adidas Supernova will likely be out there by way of the adidas app, on-line and in retailer from July 7
Right now, adidas Working unveils the all-new adidas Supernova, designed for each day and entry-level runners in addition to those that get pleasure from straightforward operating, offering consolation for his or her ft and the thoughts.
EMBRACING THE COMFORT ZONE
After being informed for years that nothing good occurs within the consolation zone and that outcomes can solely be achieved by pushing out of it, the brand new adidas Supernova is about to vary the sport. Encouraging new runners to embrace their consolation zones, the shoe is designed to assist them uncover the thrill of operating and make it a long-term behavior.
Dr. Stephen Seiler, professor of sport science on the College of Agder, mentioned: “For years, individuals have advocated the “no ache no achieve” philosophy in relation to coaching, and that progress can solely come from breaking out of your consolation zone. However rigorously finding out the perfect runners on this planet has taught us that operating in your consolation zone ought to be a necessary a part of endurance coaching, whether or not you’re an elite athlete or full newbie. Working at this low, straightforward depth is crucial for making train a sustainable behavior, attaining consistency and longevity in endurance coaching, and discovering the enjoyment in operating.”
Runners of all skills can profit from and enhance their performances by staying within the consolation zone. Coaching inside your consolation zone not solely helps runners to determine a sustainable behavior, however it may well additionally assist them develop confidence of their operating and their selves.
Nora Corridor, member of adidas LA Runners, discovered: “To me, probably the most lovely factor about operating is that it is so private. My tempo, my distance, my time. And after I really feel extra comfy with the way in which I run, then I really feel extra assured in my very own pores and skin. An important factor I’ve discovered all through my operating journey is which you could be comfy and nonetheless obtain wonderful issues.”
COMFORT FROM THE FIRST STRIDE
Crafted with the precise wants of entry-level runners in thoughts, the important thing options of the new adidas Supernova are:
- Consolation meets power – the exactly balanced mixture of bounce and increase within the midsole is designed to ship consolation and power return with each stride
- Padded tongue & heel – the brand new padded tongue and heel building delivers a snug feeling from the outset
- Grip for any terrain – the direct injected TPU outsole is designed to ship grip, leading to a snug run on any terrain
- Created by a feminine lens – the shoe has been crafted to ship a tailor-made match for girls, with a silhouette that mirrors the anatomy of the feminine foot, guaranteeing that girls really feel comfy and supported on their runs
INCORPORATING ADVANCEMENTS IN COMFORT AND SUSTAINABILITY
The brand new adidas Supernova not solely incorporates developments in know-how and luxury, but additionally in sustainability. The brand new product has a 12% decrease carbon footprint for the feminine model and 10% decrease carbon footprint for the male model in comparison with a earlier mannequin, marking the primary time that adidas has created an entry degree product with such a low carbon footprint at scale.
From uncooked materials extraction, processing, packaging, all the way in which to the tip of product’s life, adidas calculate and talk its carbon footprint, conforming to an internationally acknowledged customary: ISO 14067. To cut back our footprint, we have to measure it. The concise footprint outcomes made out there to shoppers gives full transparency on the entire lifecycle of the product. This is only one of our initiatives to assist cut back our footprint.
Charlotte Heidmann, adidas Working Product Supervisor, commented: “With the latest iteration of the adidas Supernova, we created a operating shoe that’s targeted in each half on excessive consolation and power return to herald new runners and assist current runners progress inside operating. Moreover, the entire lifecycle of the product has been thought-about to make the brand new Supernova a extra carbon environment friendly shoe.”
COMMUNITY ACTIVATIONS WITH ADIDAS RUNNERS
As a part of the adidas Supernova group activations, adidas Runners will likely be internet hosting “Convey-A-Buddy” runs for newcomers in native cities throughout the globe. These occasions will present a possibility for runners of all ranges to run at varied beginner-friendly paces, together with an choice for a consolation run/stroll tempo.
Along with the group runs, there will likely be in-store panel talks held by AR captains, coaches and group spokespeople in choose adidas shops.
PRODUCT INFO
The brand new adidas Supernova, which can launched in two completely different colorways – bliss blue and beam pink for girls and photo voltaic inexperienced for males – will price €100.
The product will likely be out there to Creators Membership members on June 29 and out there globally from July 7 in retailer and on-line.
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