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Julia Fox is a New York lady, and Supreme is a New York model. So when the model teased its spring assortment with a picture that includes Fox aboard a airplane, carrying a lacy, Supreme-red bra and a bit stewardess hat with a bottle of Hennessy in hand, sitting on the lap of New Yorker skateboarder Tyshawn Jones, one thing most likely clicked in your mind. “Hey, that’s type of good,” you might need thought—and also you would not be mistaken.
Filmmaker Concord Korine, whose screenplay for the 1995 film Children captured a specific second in ’90s New York skate tradition, shot the marketing campaign; elsewhere within the cabin are a bunch of professional skaters together with Sean Pablo, Mathias Sauvageon, and Ben Kadow, decked out within the assortment’s overblown camouflage prints, flashy bomber jackets, and at the very least one leopard-spotted eyemask. As if to spherical all of it out, Debi Mazar—one other iconic New Yorker whom Fox might or might not painting within the rumored upcoming Madonna biopic—hopped in on Instagram to ask Fox, “Are you a flight attendant ?
Whereas Supreme has been leaning heavy into the collaborations not too long ago—together with Tiffany & Co., Missoni, and most not too long ago Burberry—the spring marketing campaign looks like a return to type of kinds. Notably, it is the primary launched below the model’s new inventive director Tremaine Emory, who took the helm in February. The identical might be stated for Fox: whereas she’s has been a gentle fixture on the pop-culture radar since literal day 1 of 2022, she all the time has a plan in thoughts.
“I am all the time a big-picture type of gal,” she told GQ throughout the peak of quarantine in 2020, the yr her profession was supposed to essentially take off (✈️) after Uncut Gems. “I all the time assume in the long run, and I wish to see issues by way of from starting to finish in my head.” Fly safely!
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