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With one foot within the underground and one other entrenched in mainstream popular culture, Supreme and Julia Fox inhabit the same place in public consciousness. Seemingly in all places and nowhere without delay, there may be not a microphone or inanimate object (learn: bible, brick, subway practice) that the New York duo won’t wrap themselves round within the identify of virality, dumbfounding and endearing pundits with equal measure. It is sensible, then, that Supreme ought to enlist the previous dominatrix and present dominatrice of newsfeeds in its SS22 lookbook, shot by Harmony Korine.
In a sequence of photos that look as if that they had been plucked from the early 00s, Fox performs a Hennessy-wielding flight attendant, shirt unbuttoned and sat atop skateboarder Tyshawn Jones’ lap. Assume Britney Spears’ Poisonous – if it had been a entice track. Now plastered round NYC, the label’s summer time marketing campaign comes lower than two months after February’s announcement of Denim Tears founder Tremaine Emory as Supreme’s new inventive director, marking the primary main appointment for the reason that model was acquired by VF Corp for $2.1 billion in 2020.
Elsewhere within the lookbook, skaters and former Supreme collaborators Caleb Barnett and Ben Kadow characteristic, decked in an overblown bomber and bolshy, technicolur camo pants. Although not her first style marketing campaign – there was Diesel in 2020 – that is Fox’s greatest endorsement thus far. That being mentioned, it’s maybe her tamest outing but, having been spared from her slashed, DIY denim and asphyxiating leather-based attire. Additionally absent is the actor’s beloved pink eye, which maybe would’ve been an natural addition to Korine’s hyperreal, rundown aesthetic. Maybe sleaze actually is again? Both method, Ms Fox reigns Supreme.
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