ADIDAS UNVEILS ITS FIRST PRODUCT WITH SPINNOVA

• The adidas TERREX HS¹ is the primary product created in partnership with textile materials firm, Spinnova
• A part of the hoodie’s material is produced from wood-based fibres
• The adidas TERREX HS¹ is a step on adidas’ journey to create 9 out of 10 articles with a extra sustainable know-how, supplies, design or manufacturing technique by 2025

Eight months after adidas introduced its partnership with Finnish textile materials firm Spinnova, the model has unveiled its first product made partly with Spinnova fibres.

Composed of a minimal of 25% wood-based fibres and 75% natural cotton, the adidas TERREX HS¹ is a mid-layer for hikers that sees adidas exploring a extra sustainable textile answer.

adidas is dedicated to serving to finish plastic waste by way of a three-loop technique that consists of utilizing recycled supplies, supplies that may be remade into completely new merchandise, and, within the case of Made with Nature, merchandise created partly with pure components, such because the adidas TERREX HS¹. Its outside model, adidas TERREX, is main the innovation of technical supplies with the goal of serving to drive higher product options for adventurers in nature whereas making certain there is no such thing as a compromise on model or efficiency.

By 2025, 9 out of 10 adidas articles will carry a extra sustainable know-how, materials, design, or technique of producing and adidas’ partnership with Spinnova is a serious a part of this journey.

Carla Murphy, Basic Supervisor of adidas TERREX, defined why the partnership with Spinnova is so vital: “adidas’ dedication to sustainability is longstanding. Progress is about studying and consistently transferring ahead – and for adidas this additionally means partnering to innovate in new areas. At Terrex we’re on a journey to drive higher sustainability of our technical attire and we’re consistently trying to discover new methods to assist finish plastic waste. Working with Spinnova is one other step on this journey.”

The adidas TERREX HS¹ is the primary product to emerge from this partnership. This unisex mid-layer is a chunk of multi-functional gear that works on the paths after which rolls up into its hood for simple storage or to create a pillow on longer adventures. 

Made partly with Spinnova know-how, a minimal of 25% of the material within the adidas TERREX HS¹ comes from wood-based fibres which are mechanically grinded to keep away from using dangerous chemical compounds. Working with the fabric’s pure shade and with out utilizing any dying or bleaching chemical compounds, the TERREX HS¹ additionally makes use of much less water than the usual dyeing course of.

“Spinnova is on a mission to rework the uncooked materials base of the worldwide textile trade by offering radically sustainable and high-performance textile supplies. We’re very happy with the revolutionary outcomes our groups have achieved collectively. At present’s launch is a serious milestone on our joint business journey,” says Spinnova’s CEO and co-founder Janne Poranen.

A restricted variety of the adidas TERREX HS¹ will likely be made commercially out there on adidas.com and in different chosen stores from July.

As an investor of their breakthrough know-how for manufacturing textile fibres out of renewable supplies, adidas is working with Spinnova to scale-up manufacturing of Spinnova fibres to be used in additional merchandise.
 

ABOUT ADIDAS

adidas is a world chief within the sporting items trade. Headquartered in Herzogenaurach/Germany, the corporate employs greater than 62,000 folks throughout the globe and generated gross sales of €19.8 billion in 2020. adidas’ sustainability mission is to assist Finish Plastic Waste by way of forging partnerships and growing product improvements that both: use recycled supplies, are made to be remade or are made with nature. adidas has set massive objectives for the approaching years: changing virgin polyester with recycled polyester wherever doable by 2024, (by the tip of 2021 already greater than 70% of its polyester was recycled), 15% discount of CO2e emissions per product by 2025, 30% worth chain GHG emissions discount by 2030 and local weather neutrality (CO2e) in the whole worth chain by 2050. For extra info go to: adidas.com/sustainability

ABOUT SPINNOVA

Spinnova transforms the way in which textiles are manufactured globally. Based mostly in Finland, Spinnova has developed breakthrough know-how for making textile fibre out of wooden or waste, similar to leather-based, textile or meals waste, with out dangerous chemical compounds.

The patented SPINNOVA® fibre creates zero waste and facet streams or microplastics, and its CO2 emissions and water use are minimal. SPINNOVA® supplies are rapidly biodegradable and round. Spinnova is dedicated to utilizing solely sustainable uncooked supplies similar to FSC licensed wooden and waste.

Spinnova has acquired awards from e.g. the Quick Firm, ISPO, Scandinavian Outside, ANDAM, Monocle and Marie Claire UK.

Spinnova’s shares (SPINN) are listed on the Nasdaq Helsinki First North Progress Market.

SPINNOVA®house: www.spinnova.com
Company & IR website: www.spinnovagroup.com