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BOULDER, Colo.–(BUSINESS WIRE)–Outside Interactive, Inc., the world’s main creator of energetic & wholesome way of life content material, occasions, and experiences, as we speak introduced the discharge of an unique video collection that includes the world-class alpine ski racer, two-time Olympic gold medalist, six-time world champion, and three-time Total FIS Ski World Cup champion, Mikaela Shiffrin.
Mikaela Shiffrin: Passion & Purpose is a 5-part unique collection following Mikaela’s private and athletic journey, each on and off the hill, as she prepares for the 2022 Winter Olympic Video games. The collection shall be obtainable solely to members of Outside+, Exterior’s membership for energetic and wholesome way of life lovers combining the entire Exterior manufacturers right into a single bundle providing.
“Whereas Mikaela Shiffrin is a snowboarding icon and world-class athlete, she’s additionally a human being,” stated Robin Thurston, Exterior CEO. “The chance to seize a few of her most difficult, rewarding, and humanizing moments – and convey that content material to life – is really inspiring. The Ardour & Goal collection, offered solely to our Exterior+ members, is a charming look contained in the legend herself and somebody who embodies all that Exterior stands for – that life is finest spent outdoors.”
Along with masking Mikaela’s quest to earn Olympic Gold and her World Cup glory as probably the most dominant skiers of all time, the collection chronicles excess of her time on the slopes. Filmed over the previous 4 months, Ardour & Goal explores loss, grief, private relationships, psychological well being, and every thing in between that makes Mikaela human – a human that additionally occurs to be one of many biggest skiers in historical past.
“The previous couple of years have been nothing in need of difficult, and whereas I’m ceaselessly grateful for my victories on the mountain, I need folks to know that, off the mountain, I’m an actual human being who goes by actual hardships, identical to anybody else,” stated Mikaela Shiffrin. “I am grateful for my staff, in addition to the Exterior staff, who was capable of assist me inform a narrative that reaches past the mountain, medals and information and hopefully creates broader consciousness and understanding of subjects close to and expensive to my coronary heart.”
Directed and produced by Jalbert Productions, the primary and second episodes of the collection shall be launched on December 21, 2021 and uncovers the life that has formed and continues to outline Mikaela Shiffrin as an Olympian whereas shedding mild on her resilience, compassion, and authenticity as a person. The third and fourth episodes of the collection shall be obtainable on Tuesday, January twenty fifth and Tuesday, February 1st, respectively, whereas the fifth and last episode shall be launched following the conclusion of the 2022 Winter Olympic Video games. The total collection will even be launched to most of the people by Exterior TV for 30 days beginning in February.
To observe the collection, obtainable beginning December 21, please obtain the Outside TV app or turn into an Outside+ member. The trailer for the collection can be considered here.
About Exterior Interactive, Inc.
Exterior is the premier vacation spot for energetic way of life lovers and residential to main manufacturers within the endurance sports activities, outside, and wholesome dwelling areas. Every month, Exterior reaches 80 million of probably the most energetic customers on the earth throughout its 40+ media, digital, and expertise platforms, creating an expertise for each longtime adventurers and people simply getting began. Exterior believes life is finest spent outdoor, experiencing wholesome, linked, and fulfilling lives. Exterior’s membership providing, Exterior+, bundles best-in-class storytelling, meal plans, gear critiques, on-line programs, discounted occasion entry, mapping, and extra. Study extra at outsideinc.com.
About Mikaela Shiffrin
Double Olympic champion, six-time world champion, and winningest slalom skier of all time, Mikaela Shiffrin has elevated ladies’s ski racing globally – each on and off the mountain. At a mere 26-years-old, Mikaela has 71 World Cup victories throughout six disciplines to her identify and is the one athlete to win in all six disciplines. Philanthropically, Mikaela is enthusiastic about ending plastic waste by initiatives with sponsor Adidas, most cancers analysis, the Kelly Brush Basis, and a lot extra. She has raised thousands and thousands of {dollars} by the U.S. Ski & Snowboard Jeff Shiffrin Athlete Resiliency Fund (in her late father’s identify) to assist help up-and-coming athletes on the cusp of breaking by as they’ve handled challenges related to the pandemic.
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