Whatever Happened to Britney Spears’ Lingerie Line?

Britney Spears is a lot extra than simply the Princess of Pop. Positive, she’s acquired a solid-gold discography that simply will not stop, however the “Work B–ch” singer can be a profitable businesswoman.

Her title is all however synonymous with fragrance because of her large line of fragrances (and her tune “Fragrance”). Curious — the primary of many — was the top-selling scent of 2004, and at this level there is a Fantasy for each temper. The sweet-smelling line has paid off in spades; it generated a cool billion {dollars} by 2018, in keeping with InStyle.

Whereas fragrance is indubitably her most profitable non-musical enterprise, it isn’t Brit’s solely. Actually, greater than six years in the past, she launched a lingerie line: The Intimate Britney Spears.

The “sensual seductress, enchanting mystery” that is Miss Britney Spears broke the information and supplied a touch at what to anticipate (mainly, whimsical romance and soft-focus pictures) on social media in the course of the summer time of 2014.

“Coming very quickly,” she teased. “The Intimate Assortment, by yours actually.”

Spears opened up in regards to the mission, which was carried out in collaboration with CHANGE Lingerie and offered on-line, in higher element in a press launch on her website.

“Each lady ought to really feel assured and delightful in the whole lot she places on,” the singer defined. “My imaginative and prescient for The Intimate Britney Spears is to create items which are horny, luxurious and cozy on the identical time. I’m excited to introduce this assortment as a result of I really feel that we achieved precisely that.”

The “Lace and Leather-based” famous person was readily available for its debut on the New York Public Library in September that very same 12 months. Why on the library? We do not know for certain. Our greatest guess is that it is as a result of style (and lingerie) exists in even probably the most sudden locations.

By the tip of the month, the gathering was transport worldwide. A European promo tour adopted with appearances in several countries. The pop star embarked on a lingerie world tour, if you’ll.

Whereas The Intimate Britney Spears line included a number of horny units, the hit-maker branched out into extra comfy lounge- and sleep-wear, too. Items have been named after historically female issues reminiscent of flowers — suppose Buttercup, Amaryllis, Camellia.

Much like Rihanna‘s personal Savage X Fenty, Spears’ objective clearly was to cater to an inclusive vary of girls (and even males, primarily based on a publish on Instagram). In response to Cosmopolitan, bras have been obtainable in cup sizes A by J and bottoms have been obtainable in sizes 0 by 28.

The merchandise have been cute, however one of the best a part of the enterprise have been the promo sets that includes the singer. To Spears, The Intimate Britney Spears line was seemingly the assembly level of lingerie, glamour and poetry.

“If confidence is a sense, what does it really feel like,” she requested in a single industrial whereas modeling high-waisted bottoms and a black bra. “It feels luxurious like seamless black lace and skinny daring strains that maintain power and romance collectively. It feels timeless and sheer. And that is what it appears like. A glance that may hypnotize a person and empower a girl.”

Watch Britney Spears cinch the title of poet laureate and showcase her stylish line beneath.

That was simply the beginning, although. A spring/summer time assortment adopted in 2015 with a promotional photograph shoot and one other video.

Spears additionally promoted the drop (which included a string bikini) on Instagram.

The mogul even discovered a strategy to cross promote her lingerie and perfume strains by debuting an “Intimate Version” of her signature scent Fantasy. After all, she paired the brand new scent with an equally intimate photograph.

The pop star and queen of fragrances was on observe to beat the lingerie market. Victoria’s Secret was clutching its pearls in fright. Soma was getting ready its going out of enterprise gross sales. The Britney Spears domination practice was heating up… after which all of it got here to a quiet finish.

In 2021, The Intimate Britney Spears line is nothing however a distant reminiscence. There has not been a brand new assortment in years. The model’s Twitter account has been deleted; its web site shut down.

At the moment there seems to be just one deeply discounted merchandise nonetheless obtainable for buy on Classic Shapewear.

So, what occurred to the road?

It doesn’t seems that Spears or her staff ever immediately acknowledged that The Intimate Britney Spears got here to an official shut. Thus, it is onerous to inform for certain if the gathering was meant to be a short foray into style, reminiscent of her Candies collaboration with Kohl’s, or if one thing occurred behind the scenes that led to an premature finish to the lingerie line.

Maybe now that she’s freed from her conservatorship we’ll study extra. In spite of everything, she was solely a part of the model for a short time, but it surely gave the impression to be a ardour mission. If that is the case, perhaps the model will sooner or later see a renaissance.

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