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The gamification of the fashion industry continues and with the rise of the immersive metaverse taking up, it’s certain to be much more outstanding. On Monday, Nov. 29, the British Trend Council, or BFC, introduced two new methods to honor this new foray in style forward of its 2021 ceremony of The Trend Awards.
Partnering with Roblox, the award present will debut on the net gaming platform’s digital world for the primary time ever, together with the launch of its new award class titled “Trend Award for Metaverse Design.” 5 nominees have been chosen for the title, together with cSapphire, GENKROCO, inkwaves, Reverse_Polarity and Sparklings, with 2-D designer cSapphire taking the crown. The winner was chosen by a panel of judges, together with BFC’s Chief Govt Caroline Rush, supermodel and Kode With Klossy founder Karlie Kloss, former Highsnobiety Editorial Director Christopher Morency, Dazed Trend Options Director Emma Davidson, and W Journal’s Editor-in-Chief Sara Moonves. The brand new award will likely be offered by none aside from Gucci’s Alessandro Michele.
From Gucci’s latest collaboration with XBox to Balenciaga’s digital fashion collection on Fortnite and even launching sustainable fashion on Animal Crossing, the gaming and style crossover is barely simply starting. With our social lives drastically impacting how we talk and basically dwell our lives, this shift comes as no shock and even our favourite celebrities and types are benefiting from this new “digital” platform.
Together with a digital awards present, the BFC made positive to create an immersive expertise on the Roblox platform, which will likely be out there ranging from Thursday, Nov. 29, up till Friday, Dec. 7. The launch not solely celebrates its latest award title and winner, but additionally enable followers to participate within the occasion. The expertise will transport friends into the Royal Albert Corridor, the place they will stroll the digital purple carpet together with different customers, discover the award nominees’ shows, strive on digital clothes gadgets, and watch the total video footage from the 2021 Trend Awards present. To not point out, guests may buy an array of digital items created by Gucci, with proceeds from the occasion’s gross sales going in the direction of the BFC Basis, a charity that focuses on the expansion of the British style business.
“As we proceed to reposition The Trend Awards as a worldwide leisure platform, we’re so excited to announce this undertaking with Roblox,” BFC’s chief government Caroline Rush shared in a press assertion. “By awarding the platform’s creators we’re recognizing the highly effective world affect of digital style on communities all over the world, its capacity to create new developments in style, in addition to the unimaginable alternatives it gives for gifted younger creators.”
Roblox’s VP of world model partnerships Christina Wootton additional commented, “The following era of designers are dressing avatars, and they’re doing it on Roblox the place anybody is usually a creator, beginning with their very own digital identification. Trend is about what’s subsequent and discovering new voices with clear visions, and this expertise is rising within the metaverse.”
“Having the prospect to not solely overview the unimaginable designs from our gifted nominees but additionally assist and empower the following era of designers on the intersection of style and tech has been thrilling,” stated supermodel Kloss. “To not point out I’m additionally personally excited to discover this house with my very own avatar. This distinctive metaverse house BFC has created in collaboration with Roblox represents the way forward for style, and it’s been so enjoyable to be part of such an revolutionary expertise.”
Now you can get a sneak peek of BFC x Roblox’s digital style awards present, which will likely be out there for viewing from Monday, Nov. 29, to Friday, Dec. 7, by way of the official photographs, under.
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