CREATED BY WOMEN FOR THE FEMALE RUNNING COMMUNITY

Our new Ultraboost 22 is knowledgeable by women-specific insights to offer runners with a shoe that’s particularly consolation tailor-made to their toes. This launch is a step in our long-term dedication to supply the very best product to all ladies, by means of enhancements and advantages that assist the wants of our numerous neighborhood of ladies.

DESIGNED FOR THE FEMALE FOOT
Our all ladies group of designers and product builders labored intently with the adidas working neighborhood and testers to create the brand new silhouette, which marks the largest replace to the Ultraboost line-up but. A shoe which has been on the forefront of efficiency working since its first iteration in 2015, the Ultraboost 22 delivers supreme power return expertise, mixed with a refined design for final consolation.

Tapping into women-specific insights and utilizing a web based anatomy database of 1.2 million foot scans1, carried out and analyzed by footwear and expertise researchers Jura, Žabkar & Džerosk (2019), our design group recognized key variations throughout instep peak, heel anatomy and females’ gait cycle tendencies and re-engineered and refined the Ultraboost final to raised replicate the feminine foot. The brand new final, born from the foundations of the signature S- curve UB21 final, was fine-tuned to create a narrower heel pocket, shallower forefoot profile and decrease instep space, while the newly refined outsole is designed that can assist you say goodbye to overpronation.

We created the adidas Ultraboost 22, by taking a extra holistic strategy to the way in which we design our trainers. The Ultraboost 22 is crafted with the objective of supporting our feminine working neighborhood by offering them with a shoe that delivers final expression of consolation and responsiveness.

Nora Wilimzig, Senior Product Supervisor, adidas Operating

ULTRABOOST 22 FEATURES

• Power Return – the brand new higher and LEP torsion system mix with the long-lasting BOOST midsole to ship superior power return, 4% greater than the Ultraboost 21 for girls.
• LEP – the adidas Linear Power Push is an evolution of the torsion system which works in concord with the enhance midsole and the newly designed outsole for a responsive experience.
• PRIMEKNIT+ – the refined PRIMEKNIT+ solid zones are made with yarn containing 50% Parley Ocean Plastic, offering an adaptive match.
• 360° match enchancment primarily based on the feminine anatomy – the match relies on a brand new final constructed on feminine anatomical insights. It displays a narrower heel, a decrease instep and retains the distinctive S-curve heel. It’s designed to work in concord with the heel counter to let the Achilles tendon transfer extra freely.

SUPPORTING THE COMMUNITY
To have a good time the brand new silhouette and assist the adidas Operating neighborhood with reaching its targets, adidas Operating will launch a wide range of thrilling updates.

• The HI ENERGY playlist, which is about to assist enhance runners’ power, that includes excessive power beats, can be out there on December 11 Spotify right here.
• The adidas ‘Countdown to 22’ December problem will assist our feminine neighborhood around the globe to vary their lives by means of working and encourage them to kick off their New 12 months’s resolutions. Individuals will be capable to entry the problem by means of the adidas Operating app and sign-up from December 2nd and onwards right here, with the monitoring part working from 10th-31st December. Creator Membership members who be part of the problem can be rewarded with 220 factors.

The adidas Ultraboost 22 will launch in a magic mauve colorway and be out there to Creators Membership members on December 2nd. The adidas Ultraboost can be out there globally from December 9th instore and on-line on https://www.adidas.com/women-running-shoes.