Supreme x Tiffany & Co is happening — here’s why it makes sense

If the rumours floating across the streetwear neighborhood are true, then there is likely to be a Supreme and Tiffany & Co. collaboration on the best way.

Instagram consumer DropsByJay has shared that the 2 manufacturers is likely to be unveiling “a number of distinctive items” as a part of a group that might turn out to be the spotlight of the Fall/Winter 2021 season. For followers of the streetwear label and the latter luxurious jewelry model, each primarily based in New York, the pairing could also be too good to be true. However perhaps not.

The Supreme x Tiffany & Co. collaboration is occurring:

UPDATE (8/11): Each Supreme and Tiffany & Co. have confirmed the collaboration, sharing a teaser starring skateboarder Sean Pablo sporting Tiffany’s iconic coronary heart necklace with the Supreme field brand. The upcoming assortment is predicted to incorporate a freshwater pearl necklace, an oval key ring, a heart-shaped key pocket knife and studs, and a star bracelet, all in sterling silver. Supreme’s iconic field brand T-shirt may also be launched in Tiffany Blue.

View the total assortment here.

A pure match, or nah?

Since its US$15.8 billion (approx. S$21.35 billion) acquisition by LVMH late final yr, Tiffany & Co. has undergone a major transformation. In July, the 184-year-old model shook up the streets of New York with a controversial campaign that featured the slogan “Not Your Mom’s Tiffany” — a transparent try to draw a youthful group of luxurious prospects.

However Tiffany really marked its new period with a viral campaign starring its new movie star ambassadors, Beyoncé and Jay-Z, in addition to a rare painting by Jean-Michel Basquiat.

You possibly can credit score Tiffany’s new deal with hype, movie star and tradition to Alexandre Arnault, who grew to become the model’s govt vp after its acquisition. The LVMH inheritor was beforehand the CEO of Rimowa, the place he revamped the baggage model by collaborations with luxurious labels like Dior and Moncler and, extra importantly, streetwear giants like Off-White and Supreme.

Throughout his four-year tenure, Arnault tapped on his understanding of the streetwear world to elevate Rimowa’s signature grooved aluminium suitcase into a standing image for the brand new technology. He additionally made a lot of money for the corporate within the course of.

It’s clear that he’s going to do the identical at Tiffany, the place he has already introduced on board the American artist Daniel Arsham for a shock collaboration. Arsham, who was beforehand picked by Arnault to reinterpret Rimowa’s baggage, created limited-edition sculptures of Tiffany’s iconic Blue Box, every one accompanied by a particular Tiffany Knot bracelet set with diamonds and tsavorite.

We are able to anticipate one thing comparable from the rumoured Supreme x Tiffany & Co. collaboration, which could be very prone to occur. Moreover Arnault, Tiffany’s newly-appointed artistic director Ruba Abu-Nimah is a fan of the American streetwear brand, which broke into luxurious trend with its now legendary collaboration with Louis Vuitton in 2017. The Supreme x Tiffany & Co assortment will likewise depart simply as a lot of an impression on the world of luxurious jewelry.

Nonetheless, Supreme followers may look out for one more collaboration — one with True Faith, which dominated the 2000s with its denims worn by stars like Paris Hilton, Megan Fox and Jessica Simpson. The American denim model has been gearing up for a comeback because it appointed Bella Hadid as its ambassador in 2018.

Maybe it should lastly get the increase it wants by its upcoming assortment with Supreme, which skateboarder Tyshawn Jones provided our first have a look at under.

Header photograph credit score: @gianlucaciullini / Instagram for @dropsbyjay / Instagram