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This season adidas x IVY PARK and Peloton have come collectively to current their first capsule collaborative assortment of attire and footwear. This follows the announcement of Beyoncé’s unprecedented partnership with Peloton in 2020 which featured a Peloton Artist Collection and pro-social initiatives. The first-of-its-kind assortment celebrates the becoming a member of of music, sport and style. Purposefully crafted to empower everybody on their health journey, adidas x IVY PARK x Peloton is an announcement of inclusivity and energetic motion.
The Marketing campaign
Accompanying the inaugural launch of the adidas x IVY PARK x Peloton assortment is an evocative marketing campaign that highlights the dynamism of the human physique that includes a lot of Peloton’s best-in-class Instructors, who deliver the inclusive assortment to life. Gracing the marketing campaign are Peloton Biking and Dance Cardio Instructors Ally Love and Cody Rigsby, Tread Instructors Becs Gentry and Kirsten Ferguson, Tread and Power Teacher Adrian Williams, Yoga and Meditation Teacher Dr. Chelsea Jackson Roberts, and Power Teacher Rad Lopez. The solid is rounded out with Yoga Teacher Jessamyn Stanley, holistic esthetician Shani Hillian, and meditator Sheena Sood.
The Assortment
True to adidas x IVY PARK’s simple DNA, this unique capsule assortment adopts a neon pop of coloration that’s grounded in black and olive palettes. Merging fashion with perform and shining a light-weight on the perfect of the adidas x IVY PARK collaboration, the attire and footwear providing options new and signature fashion updates impressed by the Peloton model. This assortment has been completely created for layering appears to be like; from bike shorts and tights with matching bra, to looser shorts and tees that layer over to finish the look. Each bit has been designed for activewear but maintains a heightened stage of consolation, with each the cropped hoodie and the lengthy windbreaker purposefully crafted to be worn earlier than and after a exercise. With inclusivity at its coronary heart, sizes run from XXS – 3XL in addition to unisex objects, empowering all people to step into the gathering and into their energy.
The adidas x IVY PARK x Peloton assortment launches globally on November tenth and is offered on-line at adidas.com, attire.onepeloton.com and choose adidas shops worldwide.
The IVY PARK x Peloton Assortment consists of:
● The IVP Ultraboost priced at $200
● Unisex sizes starting from 4 US – 14 US
● 29 attire types, 1 footwear fashion
● Colours together with Black, Focus Olive, Shock Slime
Materials together with 100% Cotton, 64% recycled Polyester / 36% Elastane, 79% Mesh recycled Polyester / 21% Elastane, 87% recycled Polyester / 13% Elastane, 74% recycled Polyester / 19% Cotton / 7% Elastane
● Clothes sizes vary from XXS-3XL
● Clothes costs vary from $45 to $200
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