Codere to Become Real Madrid’s Official Bookmaker For Five Seasons – European Gaming Industry News

Codere, S.A., a number one multinational firm working within the personal gaming sector, with greater than 40 years of expertise within the business, has signed an extension of its sponsorship settlement with Actual Madrid C.F. (“Actual Madrid”) masking 5 seasons, till June 2026.

With this settlement, Codere reinforces its dedication to Latin America, by increasing the geographic scope to over twenty nations within the area together with Mexico, Puerto Rico, the Dominican Republic and all of Central and South America.

The settlement covers each the core Codere On-line¹ markets of Argentina (Metropolis of Buenos Aires), Colombia, Mexico and Panama, and potential future growth markets, when and in the event that they change into regulated, comparable to Argentina (outdoors of Metropolis of Buenos Aires), Brazil, Chile, Peru, Puerto Rico and Uruguay.

This alliance between Codere and Actual Madrid, which began in 2016, is constructed upon the shared values of worldwide management, truthful play and excellence, and with the target of offering our audiences with a top quality leisure expertise.

This announcement comes on the again of sponsorship offers with key soccer groups within the area, Rayados in Mexico and River Plate in Argentina, and represents a brand new step ahead within the growth of our on-line and sports activities betting enterprise in Latin America.

Vicente Di Loreto, CEO of Codere, said, “we’re thrilled with this renewed alliance with Actual Madrid, with whom we share the identical values and ambition to be the perfect at what we do, and sit up for benefitting from the famend Actual Madrid model.”

4 many years rising in Latin America

Codere started its exercise in Latin America within the early eighties, first in Colombia, after which increasing throughout the area.

As we speak, Codere is the main gaming corridor operator within the Province of Buenos Aires (Argentina), Mexico and Uruguay, and a number one on line casino operator in Panama and Colombia. It additionally provides sports activities and horse race betting in Mexico, Panama, Colombia and Uruguay.

By Codere On-line, Codere additionally provides on-line on line casino and sports activities betting in Mexico, Colombia, Panama and the Metropolis of Buenos Aires (the place it expects to start out working earlier than the top of the 12 months).

Digital progress by way of Codere On-line

On June 22, 2021, Codere On-line², DD3 Acquisition Corp. II (Nasdaq: DDMX) and the opposite events thereto, entered right into a enterprise mixture settlement which, amongst different issues, will make Codere On-line the first on-line gaming operator in Latin America to be listed on a inventory market in america. Codere On-line, which will probably be majority owned and managed by Codere, intends to change into the main on-line gaming operator in Latin America.

For Moshe Edree, Managing Director³ of Codere On-line, “the renewal of this strategic settlement with Actual Madrid will play a key function within the deployment of our formidable growth challenge throughout Latin America. It won’t solely permit us to strengthen our on-line sports activities betting presence within the markets the place we function immediately, but in addition permit us to make use of the Actual Madrid model in different high-growth Latin American markets comparable to Brazil, Chile or Peru, when and in the event that they change into regulated.”

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